L'OCCITANE Unveils the Immortelle Brightening Collection
Beauty
February 6, 2015

L'OCCITANE Unveils the Immortelle Brightening Collection


L'OCCITANE


The Immortelle's Youthful Radiance and the Translucence of Pure White Flowers
L'OCCITANE Unveils New Brightening Products in the Immortelle Series



L'OCCITANE's signature skincare, the Immortelle Series, has birthed new creations. The goal was to achieve a clarity that enhances skin's firmness. Brightening items, designed to bring luminous firmness to spring skin, will be released on March 15th (Monday).



By Harumi Someya



Focusing on "Daisy," a Pure White Flower That Enhances Translucence


Immortelle, known as the everlasting flower for its remarkable ability to retain its vibrant color even after picking, holds a unique power. Discovering its anti-aging potential, L'OCCITANE extracts precious essential oil from organic Immortelle grown in Corsica. Since 2002, they have developed the Immortelle Series skincare line featuring this extract.

Last autumn, they introduced a high-performance cream infused with extract from Myrtle, another mystical flower blooming in Corsica. This unprecedentedly luxurious product earned high acclaim as the series' most advanced cream. Now, in 2010, to forge another legend, L'OCCITANE turns its attention to the translucence of pure white flowers. To further enhance the firmness that organic Immortelle provides, they have perfected a range of brightening items by adding ingredients extracted from "Daisy," a pure white flower that blooms with pristine clarity.

Daisy, known for its charming appearance, grows wild along the Mediterranean coast. Its extract, derived from pure white petals, works to inhibit melanin production at various stages. Immortelle, meanwhile, promotes cellular metabolism and boosts collagen production to a high level, leading to firm skin. The mystical power of these two flowers combines to achieve supremely clear, firm, and luminous skin.



Debut of Pajama iPhone Cases | From Wednesday, March 10th




Gel Cream
Immortelle Bright Gel Cream
Price | ¥8,400
Volume | 50mL
This gel cream delivers abundant moisture, leading to hydrated skin. Thanks to the "Organic Immortelle Essential Oil" and the new "Daisy Flower Extract," it provides firm, supple skin with a fresh translucence.




Debut of Pajama iPhone Cases | From Wednesday, March 10th




Toner for Wiping
Immortelle Bright Face Water
Price | ¥3,675
Volume | 200mL
An alcohol-free toner infused with "Organic Immortelle Water." Used as a pre-toner before your regular lotion, the Daisy Flower Extract enhances translucence, leading to brighter, clearer skin with continued use.



Debut of Pajama iPhone Cases | From Wednesday, March 10th




Serum
Immortelle Bright Essence
Price | ¥8,925
Volume | 30mL
This serum, featuring a combination of "Organic Immortelle Essential Oil" encapsulated in micro-capsules and "Daisy Flower Extract," leads to bright, clear skin. Its light texture is particularly recommended for those concerned about dullness.



Debut of Pajama iPhone Cases | From Wednesday, March 10th



UV Milk
Immortelle Bright UV Fluid
SPF40 PA+++
Price | ¥5,775
Volume | 30mL
This UV milk uses mineral-derived UV filters to protect skin from UV rays. It blends smoothly, providing a moisturizing feel. The "Organic Immortelle Essential Oil" and "Daisy Flower Extract" work on the stratum corneum, promoting firm, bright, and luminous skin.


L'OCCITANE Japon Customer Service
Tel. 03-3234-6940
www.loccitane.co.jp