Jurlique | Achieve Radiant, Luminous Skin with Jurlique's "OSHIBORI Beauty"
Jurlique
Purify Your Skin Deep Down with Steam and Aromatherapy
Achieve Radiant, Glowing Skin with Jurlique's "OSHIBORI Beauty"
Jurlique is introducing pore cleansing with aromatic steamed towels. By incorporating steaming between cleansing and washing, the "OSHIBORI Beauty" campaign enhances facial cleansing effects and leads to naturally beautiful skin. It is currently being offered at all stores.
By Harumi SomeyaPhotos by JAMANDFIX
Your Skin's Radiance Will Astonishingly Improve, and Your Spirit Will Feel Lighter
Intense UV rays, pollen, dust, and environmental stress are all assaulting spring skin. Furthermore, as metabolism, which has been sluggish over winter, suddenly becomes active, sebum secretion increases with rising temperatures. This leads to skin that feels oily on the surface but is dry underneath, disrupting your skin's balance.
Spring skin is truly delicate. To enjoy this radiant season with radiant skin, you need to be more attentive to your skincare than ever before...
This is where Jurlique's "OSHIBORI Beauty" comes in.
OSHIBORI means 'wet towel.' Yes, it's the 'oshirori' made with that towel. After cleansing, add 5-6 drops of essence to warm water in a washbasin, soak a towel, wring it out, and then press it onto your face – in other words, a steamed towel facial cleanse.
"Many people think steamed towel cleansing is troublesome, but it's surprisingly easy once you try it," says Miho Arai, Jurlique's PR representative.
The steam opens pores, lifting impurities and promoting skin purification, while allowing the essence of the essential oils to penetrate. To achieve this OSHIBORI Beauty, Jurlique offers four types of 'Hydrating Essences' to choose from based on your skin's condition and mood.
"Above all, you'll be amazed by the results. I was surprised the first time I tried it myself. My skin's radiance improved dramatically, and my mind felt lighter too. It not only benefits my skin but also helps shed the day's stress, so I now use it every night before bed. Sometimes, as a treat to myself, I add it to my bath and use it all over my body. When I use it in the morning, my skin becomes smooth and lustrous, making a significant difference in how my makeup applies," (Arai).
Four Essences to Choose Based on Your Skin Condition and Mood
The 'Hydrating Essences' enhance cleansing effects and deliver aromatherapy benefits deep into your skin. Jurlique's proprietary technology allows essential oils, which are normally difficult to dissolve in water, to be incorporated into a beauty water. This item has a devoted following among those who want to easily enjoy essential oil skincare at home.

LL Lemon & Lime |For those concerned about shine and blackheads, or who want a refreshing boost.
CR Chamomile & Rose |For those who want to maintain healthy skin and elevate their mood with elegance.
LA Lavender & Lavandin |For those who want to hydrate dry skin and relax deeply.
CL Calendula & Lavender |For those who want to soothe sensitive or unstable skin and calm their mind with moisture.
"For skin that feels dry, I recommend Lavender & Lavandin or Calendula & Lavender. Your skin becomes moist and hydrated, and the relaxing effect is also significant. Using it at night helps you sleep soundly. When your skin is tired or sensitive, definitely try Rose & Chamomile. It firms and revitalizes, and the sweet scent of rose brings a feeling of happiness. For concerns about puffiness, Lemon & Lime is a great help. By promoting lymphatic flow when applied to the entire face, jawline, and neck area, you can experience noticeably firmer, glowing skin," (Arai).
So, I decided to try it myself. First, I used Lemon & Lime.
I pressed the steamed towel, infused with Hydrating Essence, onto my face and took slow, deep breaths. After repeating this 2-3 times, I could feel the tension in my shoulders melting away. Was it the refreshing scent, or were the essential oil components already penetrating? Gently pressing it on my eye area, ears, and neck enhanced the relaxation. I could feel my pores gently opening with the steam effect. When I removed the towel and proceeded with my usual face wash, I felt my pores tightening with the cool-down from warm to cold. My skin felt refreshed, smooth, and supple. My dullness was gone, and my skin tone appeared visibly brighter.
By simply adding one step to my daily facial routine, my skin and mind feel revitalized, so I definitely want to continue. Once you experience this comfort and effectiveness, OSHIBORI Beauty will undoubtedly become a habit.
<Essential Beauty Water>
Hydrating Essence (LL/CR/LA/CL)
All 4 types
Price: ¥7,245 each
Volume: 50mL each *During the campaign period until March 17 (Wed), includes an organic towel (while supplies last).
This beauty water cleanses while caring for the skin, leading to inner health. The steaming step activates metabolism. It enhances skin purification and the penetration of essential and botanical ingredients, while the pure essential oil aroma provides a pleasant relaxation, balancing mind and body.
Jurlique
0120-400-814
http://www.jurlique-japan.com