SONIA RYKIEL Launches Customizable Cleansers and Face Washes
Beauty
February 6, 2015

SONIA RYKIEL Launches Customizable Cleansers and Face Washes


SONIA RYKIEL


Refresh your senses and reset your skin to pristine clarity with every use.
Sonia Rykiel Launches Selectable Cleansers & Face Washes



Sonia Rykiel introduces four types of cleansers with distinct textures and sensory experiences, alongside a face wash that leaves skin feeling moisturized and smooth, launching on Friday, March 5th. With these selectable cleansers and face washes, tailored to your lifestyle, makeup, desired finish, and mood, achieve healthy, beautiful skin free from concerns.




By Harumi Someya




Four Cleansers with Different Textures and Sensations



Healthy skin undergoes a cycle of cell renewal approximately every month. However, modern women, exposed to various external stressors such as UV rays, indoor dryness from air conditioning, and irregular diets, often experience disruptions to this cycle, known as turnover. Therefore, daily cleansing and face washing become crucial.

The new cleansers and face washes launching this time effectively remove makeup and impurities while treating the skin, resetting it to a pristine state. These items, designed to guide the skin towards orderly cell arrangement and health with daily care, are now available.

The cleansers are offered in four types, each with a different texture and sensory experience.

First is the gel cleanser, "Démaquillage Gel Éclat Sens," which offers high cleansing power and leaves skin feeling refreshed and clear. Its thick gel base, formulated with the moisturizing polymer "Xanthan Gum," provides a cool, fresh sensation without stickiness. You'll experience comfortable hydration with every use.

Next, the mousse cleanser, "Mousse Démaquillante," removes makeup with a soft, smooth foam. Its water-based formula, enriched with "Oil-in-Clean Micelles"—a complex of cleansing agents offering reliable oil-like cleansing power—thoroughly removes impurities while achieving a supple finish without tightness. Its texture, which melts into makeup, is addictively pleasant.

For those who prefer a richer feel, the cream cleanser, "Crème Démaquillante," is recommended. This water-rich cream, formulated with "Softening Clean Emulsion," is rich yet surprisingly smooth and mild. It gently and meticulously removes makeup residue, leaving skin soft and moisturized. This dual-use cleanser, suitable for both wiping off and rinsing, is a must-have.

For an even gentler touch, there is the wipe-off lotion cleanser, "Lotion Nettoyante." Its milk lotion base, rich in moisturizing ingredients, offers a gentle feel on the skin. Its mild formula, which wipes away easily without stickiness, gently soothes delicate skin, especially during seasonal changes.

All products contain "Stevia Extract," known for its excellent moisturizing effects, ensuring not only cleansing power but also complete hydration support. The face wash is no exception.

The "Fluide Démaquillant" is a soap-based facial cleanser that washes away impurities, leaving skin clear without stripping moisture. Its secret to balancing hydration and cleansing lies in its rich, creamy foam. This luxurious, comfortable foam, achieved by combining mild, low-irritation cleansing agents with highly effective foaming and cleansing agents in a "Complex Cleansing Agent," gently envelops the skin, thoroughly lifting away old keratin and impurities for a smooth, moisturized finish!



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Cleanser
Démaquillage Gel Éclat Sens
Price | ¥3,675
Volume | 160g
This refreshing gel, with its comfortable hydration, spreads lightly to quickly remove makeup and impurities. Formulated with "Xanthan Gum," a moisturizing polymer. Leaves skin feeling fresh and clear.




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Cleanser
Mousse Démaquillante
Price | ¥3,675
Volume | 200mL
Its soft, smooth mousse-like foam gently envelops the skin, quickly removing makeup and impurities. Formulated with "Raspberry Extract," which has excellent keratin-softening effects. Leaves skin feeling fresh and supple.



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Cleanser
Crème Démaquillante
Price | ¥3,675
Volume | 150g

This mild cream gently envelops the skin, meticulously removing makeup and impurities. Formulated with "Meadowfoam Oil" and "Almond Extract," known for their emollient properties. Leaves skin feeling soft and moisturized.



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Cleanser
Lotion Nettoyante
Price | ¥3,675
Volume | 200mL

This milk lotion, with its hydrating and skin-friendly feel, thoroughly removes makeup and impurities. Formulated with "Rosehip Oil," excellent for softening keratin, and "Horse Chestnut Extract," which tightens the skin. Leaves skin feeling fine-textured and soft.




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Face Wash
Fluide Démaquillant
Price | ¥3,675
Volume | 120g

This face wash, with its fine, creamy foam, gently envelops the skin while thoroughly removing old keratin and impurities. Formulated with a "Complex Cleansing Agent" and "Starch Polymer," it achieves a moisturized, smooth, and clear finish.




Sonia Rykiel
free150120-074-064
www.soniarykiel-cosmetics.com