La Prairie | Two new items join La Prairie's S WC collection.
La Prairie
Control for Clarity and Purity, Towards Ideal Skin
Two New Items Join La Prairie's Swiss Cellular White Collection
Harnessing the power of its signature complex for white care, the "Swiss Cellular White Collection" aims to enhance the skin's natural functions and promote healthy skin. Two new additions—a lotion and a serum—for bright, clear, porcelain-like skin are now available, launching on March 1st (Monday).
By Harumi Someya
Add to Your Current Skincare for Luminous Skin Free from Dullness
The "Swiss Cellular White Collection" is a skincare line tailored for Asian women prone to producing the dark melanin that leads to dark spots. It features three complex ingredients—White-logy Complex, Ozone Protection Complex, and Cellular Complex—that not only provide white care but also control moisture and suppress uneven skin tone and dullness, thereby achieving translucent skin.
This collection, which focuses not solely on achieving whiteness but also on enhancing the skin's natural functions for firm, healthy skin, now welcomes two new items, each with a distinct purpose.
The "SCW Skin Preparing Conditioner" is a lotion that imbues the skin with abundant moisture, leaving it fresh and revitalized. Its rich texture absorbs quickly, optimally balancing the skin's moisture and oil levels. It comprehensively addresses dullness and uneven tone caused by aging and external factors, guiding the skin towards a bright, translucent complexion.
It significantly boosts skin hydration, making the skin healthier with continued use. It's perfect for those struggling with adult combination skin, T-zone shine, dullness, or uneven tone, as well as anyone looking to maximize the effectiveness of their current white care products!
The "SCW Clear SP Essence" is a serum that targets uneven skin tone and dullness, creating a uniform complexion. Its light-diffusing effect conceals dullness and uneven tone, delivering instant radiance and a luminous finish. The light texture provides hydration while mattifying oily areas like the T-zone, offering a refreshing feel.
This serum, which leads to clear skin, can be applied to areas with noticeable uneven tone or age-related dullness, or to the entire face. It is also recommended for use on the neck, décolletage, and hands, where signs of aging may be more apparent.

Whitening Lotion
SCW Skin Preparing Conditioner
Price | ¥21,525
Volume | 250mL
A lotion that balances the skin's moisture and oil levels, enhancing the efficacy of subsequent white care treatments. While it can be used alone as a toner, layering it over your usual lotion will further boost its hydrating power.

Whitening Serum
SCW Clear SP Essence
Price | ¥11,550
Volume | 15mL
A serum that targets uneven skin tone and dullness, creating a clear and uniform complexion. Dispense an appropriate amount and gently smooth it over areas with uneven tone, or apply to the entire face, excluding the eye area, and down to the neck.
La Prairie
0120-223-887
www.laprairie.com/jp