est | A whitening foundation that melds seamlessly with the skin, now evolved.
Beauty
February 9, 2015

est | A whitening foundation that melds seamlessly with the skin, now evolved.


est


Achieve Smooth, Bright, "Living" Whitening Radiance
est's Whitening Foundation, Seamlessly Fusing with Your Skin, Evolves



The est whitening foundation "Liquid Makeup Active Aura White," which focuses on the seamless integration of light and skin, has evolved and will be available on Saturday, February 27th. Achieve a radiant, luminous, whitened complexion that exudes a more "living" glow.



By Harumi Someya



Improved Adhesion for Even Application!


Since its debut last spring, the whitening foundation "Liquid Makeup Active Aura White" has been a resounding success. Its popularity stems from its ability to create a radiant, whitened complexion.

It glides on effortlessly with a single sweep, adhering perfectly to the skin. The resulting "living glow" smooths and brightens the complexion, making it radiant. Indeed, Liquid Makeup Active Aura White doesn't apply an artificial sheen; rather, it synchronizes seamlessly with the natural movement of the skin, creating a dewy radiance that seems to emanate from within. Behind this achievement lies the proprietary "Skin Sync Film."

The Skin Sync Film is characterized by its high adhesion, allowing powders to align evenly on the skin, and its excellent elasticity, which follows the skin's movements. This spring's new Liquid Makeup Active Aura White further enhances the power of this Skin Sync Film. With an increased amount of adhering ingredients, the film has been further strengthened. This has improved its ability to apply evenly to the skin, achieving the ideal finish: a texture that is non-sticky and smooth, yet stays firmly in place.

Furthermore, a new "sebum-proof powder" has been added. In addition to its existing long-lasting formula, the inclusion of powder that absorbs and solidifies sebum enhances its resistance to smudging and extends the wear of the finish.

Its fresh texture and refreshing feel are akin to skincare. Yet, it effectively covers uneven skin tone and pore imperfections. Naturally, it provides excellent translucency. The finish, where light gracefully harmonizes, allows you to truly feel the "living glow."



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<Liquid Foundation>
est Liquid Makeup Active Aura White
SPF25・PA++ All 6 Shades
Price | ¥5,775
Volume | 30mL
A whitening foundation that synchronizes bright, translucent whitening light with your skin. Resistant to sweat and sebum, with complete moisturization. The beautiful finish lasts for a long time.




est
Tel.03-5630-5040
www.est-net.jp/