L'OCCITANE Introduces New Spring Fragrance: The Wild Cherry Tree Collection
L'OCCITANE
A Sweet Wild Cherry Blossom Scent, Blessed by Spring Flowers
Introducing L'OCCITANE's New Spring Fragrance: The Wild Cherry Tree Series
From L'OCCITANE, a scent of early spring has arrived. It's a fragrant guide leading to destined love. The sweet "Wild Cherry Tree" series, which draws people together, will be released in limited quantities starting February 11 (Thursday).
By Harumi Someya
Birds Gather Around the Sweet Cherries of the Wild Cherry Tree, Adorned with Delicate Blossoms
After blooming fully, the wild cherry tree bears fruit. Attracted by the sweet, ripe red cherries, many small birds gather.
L'OCCITANE Founder Olivier Baussan says:
"The birds chirp merrily in the wild cherry trees, and courtship begins—a sign of spring's arrival in Provence."
Indeed, the chatter of birds nestled among the red jewels is a whisper of love. The arrival of spring also marks the beginning of a season of sweet blessings.
The new "Wild Cherry Tree" series expresses the sweet scent of wild cherry blossoms, blessed by the flowers of this heart-blooming season. It unfolds in romantic items, including a fragrance that leads to destined love, a solid perfume stick, a candle, and a room fragrance that gently envelops your space.
The packaging depicts two small birds announcing romance with the arrival of spring. Like them, two people drawn together by this wild cherry blossom scent will surely be united in lasting happiness.
Fragrance Composition:
TOP: Cassis, Citron
MIDDLE: Wild Cherry Tree Blossom, Spring Flowers
BASE: White Cedar, Sandalwood
Fragrance
Wild Cherry Tree Eau de Toilette
Price: ¥5,040 (Limited quantity release)
Volume: 50mL
An eau de toilette where the scent of spring flowers blooms in full glory, centered around an essence extracted from wild cherry tree petals. A captivating and radiant fragrance, blessed by flowers.
Solid Perfume
Wild Cherry Tree Stick Perfume
Price: ¥2,415 (Limited quantity release)
Volume: 5mL
A cute stick-type solid perfume for enjoying a romantic spring scent subtly. Formulated with natural wax as a base, it's alcohol-free and gentle on the skin.
Fragrance Candle
Wild Cherry Tree Scented Candle
Price: ¥3,990 (Limited quantity release)
Volume: 200g
A scented candle that adds fragrance to romantic moments. The moment you light it, a sweet tenderness, as if spring flowers have bloomed all at once, spreads throughout.
Room Fragrance
Wild Cherry Tree Home Perfume
(with diffuser)
Price: ¥4,200 (Limited quantity release)
Volume: 100mL
L'OCCITANE's first stick-type room fragrance. The scent, which drifts subtly up the bamboo, is like spring flowers themselves. It gently envelops the room with a sweet tenderness.
From the Cherry Orchard: A Newly Bloomed, Pure, and Delicate "Cherry Blossom"
The Cherry Blossom season has arrived once again. Limited spring items are also available from the popular, classic "Cherry Blossom" series. The lineup includes a soft body cream, a radiant fragrance, and hair care that leads to light, airy hair – a range of items perfect for daily use. Let's immediately enjoy the pure spring scent that evokes the blush of first love.
Body Cream
Cherry Blossom Soft Body Cream
Price: ¥5,775 (Limited quantity release)
Volume: 250mL
A cherry-blossom-pink body cream that leads to soft, moisturized skin, like flower petals. "Cherry Pit Oil" and "Cherry Extract" moisturize the skin, leaving it smooth and radiant with continued use.
Fragrance
Cherry Blossom Eau de Toilette
Price: ¥5,040 (Limited quantity release)
Volume: 50mL
A 50mL size of the Cherry Blossom Eau de Toilette, with a subtle scent like faint first love, is now available. It's the perfect size for those who want to switch between the captivating Wild Cherry Tree fragrance and this spring scent.
Hair Care
Cherry Blossom Airy Shampoo & Airy Conditioner
Price: ¥2,625 (Limited quantity release)
Volume: 250mL each
A shampoo that washes hair to a light, smooth finish, and a conditioner that conditions the scalp and adds shine to smooth hair. Used together, they create pure hair imbued with the scent of spring.
L'OCCITANE Japon Customer Service
Tel. 03-3234-6940
www.loccitane.co.jp