Impress: Three New Items for Your Ideal Base Makeup Have Arrived
Impress
Perfectly addressing every subtle concern
Impress introduces 3 new items for your ideal base makeup
From Impress, known for creating refined features, come three items to elevate the perfection of base makeup. These are new items born from Impress's philosophy that the most crucial elements for skin creation, which even influences one's impression, lie in the details. These exquisite products, worthy of the highest beauty, will be released on February 5th (Friday).
By Harumi Someya
Solving every base makeup challenge!
The base makeup Impress aims for goes beyond mere pursuit of beauty; it's about creating refined features. Therefore, details are paramount. Only by perfectly addressing even the slightest concern can refined features be brought to life. With that in mind, here are the new items making their debut.
First, the "Impress Concealer Set," a three-color concealer designed with the optimal color and texture for each part of the face. While the color composition may seem complex at first glance, it's remarkably easy to use. For areas needing spot coverage like blemishes and freckles, apply the medium and dark colors with a fine brush. For areas needing broader coverage such as dark circles and dullness around the eyelids, use the bright color with a brush, blend, and lightly pat with your fingertips. Formulated with "JCT Crystallin Powder," a translucent powder that provides coverage without feeling heavy, the finish is incredibly natural. It also boasts excellent treatment effects, instantly enhancing the perfection of your base makeup with just this one product.
Now, pores and fine lines are also significant concerns in base makeup. That's where the "Impress Skin Smoother," a spot-correcting primer, comes in. Its stretchable gel glides smoothly over the skin and adheres perfectly, flattening uneven textures for a silky-smooth feel. Furthermore, its sebum-absorbing ingredients effectively prevent shine and makeup breakdown, offering complete reliability.
And finally, to address skin tone concerns like redness and dullness, there's the "Impress Color Control" color-correcting primer. Available in two shades: green to correct redness and enhance transparency, and orange to counteract dullness and brighten the skin tone. Both offer a comfortable feel and blend seamlessly, melding with the skin as if it were one, to deliver natural coverage.

<Concealer>
Impress Concealer Set
Price | ¥6,300
A concealer set that naturally and effectively covers concerns like blemishes, freckles, and dark circles. It adheres closely to the skin, ensuring a beautiful finish that lasts for hours.

<Spot-Correcting Primer>
Impress Skin Smoother
Price | ¥4,725
Volume | 13g
A gel-type spot-correcting primer that smooths uneven textures for a flawless complexion. Contains "JCT Crystallin Powder."

<Color-Correcting Primer>
Impress Color Control
Price | ¥5,250
Volume | 18g, 2 shades
A color-correcting primer that naturally covers and evens out skin tone concerns such as redness and dullness. Contains "JCT Crystallin Powder."
Kanebo Cosmetics
www.impress-web.com