Unleashing the Dangerous Allure Within

We are living in an "unpredictable era that tests our strength," says Shu Uemura's International Artistic Director, Kan Yasuda. In a time when having individuality and character is valued as human worth, his vision for the woman of the new era is one who can adapt to changing times.

"Bold yet individualistic and elegant. Exceptionally unique and eye-catching, the center of attention—This mode makeup collection, "égérie," my fourth, is a new muse born from countless trials and errors. I expressed through makeup the transformation of a woman into someone admired and loved by all," says Kan Yasuda.

The Collection Focuses on the Eyes

First,注目 is the "Eye Shimmer Duo," an eyeshadow set available in both liquid and powder textures.

The liquid type offers a metallic finish. It feels soft and glides on smoothly upon application, yet stays put as time passes—a truly remarkable product. It won't crease even when layered, allowing for effortless control over the depth of shadows.

The powder type, by not being pressed and retaining its powder particles, achieves a dry, shattered-glass-like texture. While some powder may scatter after application, this is intentional. After creating a glossy base with the liquid eyeshadow, layering the bright powder eyeshadow adds delicate shimmer and nuance.

Once your bold, radiant eye makeup is complete, add luxurious, rock-inspired lashes. "Fake Eyelash Black Leather," as the name suggests, is made from faux leather. With every blink, the black faux leather and rhinestones reflect light, dramatically enhancing the eyes while maintaining an elegant allure—a truly "égérie" piece.

This collection's focal point is the eyes. Face colors and lips are offered in textures and color variations that complement the eye makeup.

The "Satin Radiant Stick," featuring blush and highlighter, creates a dimensional, vibrant expression with its glossy finish. The "Rouge Unlimited" in grayish tones enhances the skin, completing a sophisticated and urban "égérie" makeup look.
And your fingertips, too, will embrace "Elegant Rock." The spicy & cool nail colors from "Nail Enamel Supplement Mineral" will shine beautifully under the spotlight of this era.

<Eyeshadow>
Eye Shimmer Duo
Price | ¥3,990
3 limited edition shades

A set of liquid and powder eyeshadows. Complete your bold eye makeup with these unique liquid and delicate powder eyeshadows. Photo: Glint Blue

<Eyelashes>
Fake Eyelash Black Leather
Price | ¥2,940
1 limited edition style

Eyelashes inspired by rock-inspired accessories. A sexy & wild design featuring embossed faux leather resembling a snake. Adorned with rhinestones.

<Face Color>
Satin Radiant Stick
Price | ¥3,675
2 limited edition colors

A face color set with blush and highlighter. The creamy, smooth texture of this glow stick creates a radiant, lively complexion as if lit from within. Left: Highlight, Right: Blush

<Lip Color>
Rouge Unlimited
Price | ¥3,150
2 limited edition colors

Nude lips that complement the bold, metallic eye makeup and glossy skin. Left: Nude Beige, Right: Pale Rose

<Nail Color>
Nail Enamel Supplement Mineral
Price | ¥1,575
3 limited edition colors (P935 available only at Omotesando Hills and Shinjuku Isetan stores)
Spicy & cool nail colors inspired by the spectrum of spotlights. Left: PA010, Right: P760