Beauty
March 19, 2015
From IPSA's "Pure Protect Foundation," two new textures are born.
IPSA
Maintain pure skin. Lasting “supreme radiance and moisture”
Two new textures from IPSA's "Pure Protect Foundation"
Positioning 2009 as a "Foundation Year," IPSA is revamping its base makeup lineup. Following the spring Pure Protect Liquid Foundation, this autumn sees the completion of two "new texture Pure Protect Foundations."
Addressing skin prone to dryness. The foundation that sustains supreme radiance and moisture will be released simultaneously on Friday, September 4th.
Text by Harumi Someya
For skin prone to dryness, what's needed is "ample moisture and its persistence."
Coverage and transparency, moisture and long-lasting wear, usability and UV protection... The "Pure Protect Series" achieves both seemingly contradictory functions to create ideal pure skin. Of course, even when we say it achieves beautiful finish, good usability, and long-lasting wear, the required functions differ depending on skin type. Therefore, IPSA's focus this time is on skin prone to dryness.
Many people suffer from dry skin year-round due to factors like air conditioning and UV rays. Furthermore, the upcoming season is harsh for skin, with extremely dry outdoor air. Lack of moisture leads to dryness, causing problems like rough, flaky skin, and further diminishes transparency as the day progresses. This is the real issue. Troublesome dryness cannot be solved with temporary hydration alone. IPSA has concluded that what skin prone to dryness requires is "ample moisture and its persistence."
A foundation that moisturizes well yet stays put. The chosen forms to create such a foundation are cream and compact. This is because both have the unparalleled advantage of being able to incorporate abundant moisturizing ingredients. On the other hand, they had the drawbacks of a heavy feel and makeup breakdown, but these challenges have been brilliantly overcome with three technologies. The result is the "Pure Protect Cream Foundation" and "Pure Protect Liquid Compact," foundations that thoroughly cater to skin suffering from dryness.
Three technologies that achieve ideal results: moisture, radiance, and long-lasting wear.
What are the three technologies that fulfill all desires for moisture, radiance, and long-lasting wear? The first is "film-forming technology," which achieves smoothness, adherence, and lasting moist, radiant skin.
The "Pure Protect Cream Foundation" features the new "Melt & Fit Formula," which provides excellent usability and a uniform finish. Melting Fit Oil, which changes from solid to liquid at body temperature (around 35°C), melts into the skin and spreads, combining the richness and spreadability unique to high-quality creams. Once applied, it adheres to the skin, forming a seal-like film. It reflects light beautifully and maintains moist, radiant skin. The feeling is incredibly comfortable, providing solid coverage without feeling heavy!
photo by Jamandfix
photo by Jamandfix
The "Pure Protect Compact Foundation" is formulated with "Pure Keep Shield," which provides moisture and transparency. The unevenness-correcting powder gel base allows for a dewy, smooth finish and lasting moisture. Furthermore, the emulsion pact base, which forms a thin makeup film on the skin's surface, maintains a transparent finish, while the soft-focus & sebum-catch powder disperses light to cover imperfections. It absorbs excess sebum, maintaining a fresh, smooth finish for a long time.
The remaining two of the three technologies are common to Pure Protect. "Powder technology," which provides high coverage while creating a fresh, natural transparency, and a high "skincare effect" that delivers both moisturizing and whitening benefits are powerful. With continued use, it leads to dewy, transparent skin.
A luxurious cream that provides lasting supreme radiance and moisture, and a solid liquid foundation that offers a lasting dewy, pure radiance. The performance of these two new texture foundations is genuine. Try them out now.
＜Foundation＞
Pure Protect Cream Foundation
Price | ¥4,200 (includes spatula)
6 shades
SPF15・PA+
＜Foundation＞
Pure Protect Liquid Compact
Refill Price | ¥4,200
6 shades SPF20・PA++
Case (with sponge) Price | ¥1,575
A chance to try Pure Protect Foundation at a great value!
Seasonal change. Here's welcome news for those looking to update their base makeup. The "Base Makeup Kit," offering a selection of all items according to skin condition and desired finish, will be available in limited quantities starting Friday, September 4th.
The kit includes full-size foundation and makeup base. You can choose one foundation from four types, including the new Pure Protect Cream Foundation and Liquid Foundation, and one makeup base from three colors that correct light reflection balance to enhance transparency. Additionally, you can select one of three trial-size makeup removers.
The coveted makeup pouch is a collaboration with "Artisan & Artist," known for its functional and stylish designs. The versatile large pouch is perfect for everyday use, as well as for travel and fitness.
Base Makeup Kit
Price | ¥6,825 *Limited quantity release
Set Contents (4 items)
・Foundation [Full size] Choose 1 from 4 types
"Pure Protect Cream Foundation"
"Pure Protect Liquid Compact"
"Pure Protect Liquid Foundation"
"White Protect C Powdery Foundation"
*Pure Protect Liquid Compact and White C Powdery Foundation compact sold separately
・Makeup Base [Full size] Choose 1 from 3 colors
"Pure Control Base" (Blue/Yellow/Pink)
・Makeup Remover [Trial size] Choose 1 from 3 types
"Cleansing Gel" 50g
"Cleansing Oil" 40ml
"Cleansing Milk" 40ml
・IPSA × Artisan & Artist Makeup Pouch
W200×H110×D75mm
IPSA
0120-523-543
http://www.ipsa.co.jp