The key is a multi-functional makeup base that perfects 90% of your skin.

Lactua's distinctive feature lies in its proprietary ingredient, “LHW™.” Discovered by Calpis, a company with over 90 years of research into lactic acid bacteria, this naturally derived ingredient is rich in essential amino acids, peptides, and minerals for the stratum corneum. By boosting metabolism from deep within the stratum corneum, it awakens the skin's inherent strength, leading to resilient, supple skin resistant to damage. This potent skincare ingredient is now incorporated into makeup items this autumn, marking the debut of Lactua's long-awaited base makeup.

Lactua's base makeup, designed to further enhance the refined, transparent skin achieved through skincare, hinges on its primer. "Creative Base Moist Up" is a multi-functional makeup base offering both high correction and skincare benefits. With three carefully selected powders, including "Clear Up Powder" which naturally diffuses light, and two types of pearls that impart radiance and brightness, it blurs skin imperfections and covers blemishes, dullness, and pores. It then creates a transparent layer on the surface, achieving a natural skin finish that looks meticulously crafted.

With such a high-performance base, the foundation is applied thinly, maintaining a fresh, natural glow. This is the essence of Lactua's base makeup. A light dusting of finishing powder completes the look, creating your ideal, exquisitely smooth skin.



Lactua Customer Center
0800-666-7777
www.lactua.jp