Remove a card from the poster to reveal the scent of “twirl” and a QR code!

kate spade new york’s signature style is colorful tights and sparkling heels. They love to enjoy vibrant parties and intimate dinners, and place great importance on celebrating people and occasions.—The new fragrance “twirl” is a signature scent infused with precisely this joy for life.

From Monday, March 7 to Sunday, March 13, “station posters with scratch-and-sniff scent cards” will be displayed at two stations: Tokyo Metro’s Omotesando Station and the Marunouchi Line’s Shinjuku Station. Visitors can experience and take home the scent of “twirl.” By removing one of the numerous cards affixed to the “twirl” visuals, one reveals a scented card with the fragrance of “twirl.” Access the campaign site via the QR code, answer a survey, and you could win perfume or a bag and necklace inspired by “twirl.”

“twirl,” which expresses “the feeling of twirling around on the dance floor at a party,” is a perfect cocktail-like scent that blends the aroma of blooming garden flowers with the essence of fresh fruits. The top notes mingle pink watermelon, blackberry, and red currant, enhanced by fresh florals such as orange blossom, star jasmine, tiare flower, and sweet magnolia. Finally, luminous musk and the essence of freshly baked French macarons round out the scent notes.