An Alluring Scent You'll Want to Wear Again and Again

Le Labo is a fragrance brand founded in New York by Eddie Roschi and Fabrice Penot, who both have experience at European fragrance houses. Their scents, a blend of traditional perfumery and innovative ideas, are created in collaboration with renowned perfumers, resulting in novel creations that have garnered immense support from celebrities and people around the world.

The one who reached out to Le Labo for this collaboration is the British fashion magazine 'AnOther Magazine'. This popular magazine, which has previously released limited-edition products in collaboration with world-renowned designers, entrusted Le Labo with the creation of an exclusive fragrance.

The hallmark of Le Labo is its 'fresh scents' created using a 'made-to-order' approach. Fragrances are delicate; they begin to degrade from the moment alcohol and water are mixed, and their scent can change within a year. However, Le Labo meticulously blends the fragrance oils, alcohol, and water only after an order is received, ensuring unparalleled freshness. This commitment to providing a freshly made product allows for the enjoyment of a highly refined scent for an extended period. Furthermore, the minimalist bottles and distinctive naming convention are also characteristic. For example, 'Rose 31' or 'Bergamote 22' indicate the primary base note of the fragrance, while the number following it represents the count of ingredients blended.

The Eau de Parfum, created with Ambrox, a synthetic ingredient chosen by AnOther Magazine's Editor-in-Chief Jefferson Hack at Le Labo in New York, is named 'AnOther 13'. Composed of 13 ingredients in total, including the sharp and radiant Ambrette Seed Absolute, this fragrance is a testament to the uncompromising pursuit of authenticity shared by both AnOther Magazine and Le Labo. It's an alluring fragrance that, once experienced, compels you to wear it repeatedly.

This special fragrance is handcrafted in a limited production of '500 bottles'. Scheduled for release in early October as a limited edition on AnOther Magazine's website and at select Le Labo stores worldwide, Japan will be the first to launch, with a limited release of 50 bottles at the Isetan Shinjuku Store's 1st Floor Fragrance Corner.

LELABO
Tel. 03-5459-2770
www.lelabofragrances.com