From the Core of the Face to Serum: SUQQU's New Skincare

SUQQU, which has achieved essential beauty by focusing on muscles, bone structure, and the circulation of lymph and blood, returns to its origins this autumn. In pursuit of further essence, it is reborn as the new SUQQU, creating a beautifully straight 'axis' with a 'sukku' (sound of sitting up straight). First, skincare. SUQQU cannot be discussed without mentioning its 'facial muscle massage,' but the new SUQQU evolves this unique massage method, proposing a new technique called 'Kao-shin Method' that massages muscles while being mindful of the bone structure. Alongside this, they have perfected the high-performance massage cream, 'Musculate Massage & Mask Cream.'

The smooth glide and grip for effective massage are, of course, a given. Therefore, the greatest feature of Musculate Massage & Mask Cream is its highly moisturizing mask function. In other words, this is a multi-cream that goes beyond the role of a massage cream. It works even without massage, so when you're short on time, simply apply it generously and let the moisturizing ingredients soak into the stratum corneum. You'll feel a significant difference even with this simple step.

Once the Kao-shin Method has activated the skin, the next step is to apply the new serum, 'Repair Essence.' The reason for using serum before lotion is to create a pathway for moisture. Just as a dry towel repels water and is slow to absorb it, skin becomes less receptive to moisture as it ages. Therefore, the idea is to first support the skin's natural ability to retain moisture with a serum equipped with 'high-penetration technology' that easily blends with the skin. By thoroughly maintaining skin damage such as dryness, the penetration of the subsequent lotion is dramatically increased, leading to healthy skin.

The lotion, 'Moist Flow Lotion,' is a product with advanced moisturizing effects that quickly delivers moisture to every corner of the stratum corneum. Finally, the 'Bounce Barrier Cream,' used at the end of the routine, is a high-performance item that moisturizes the skin and also acts as a barrier to prevent moisture loss. After the serum that enhances penetration, replenish moisture with lotion, and then apply cream. The new SUQQU skincare steps, starting with the next-generation facial muscle massage, create an ideal skin condition.

<Massage & Mask Cream>
SUQQU Musculate Massage & Mask Cream
Price | ¥10,500 Capacity | 200g
A massage and mask cream that refines skin texture with rich moisture. Its texture, suitable for powerful strokes and kneading, enables more effective massage. Achieve firm, elastic, and radiant skin with intensive hydration.

<Serum>
SUQQU Repair Essence
Price | ¥12,600 Capacity | 50mL
A serum used immediately after cleansing and massage. It supports the skin's natural functions and enhances the effectiveness of subsequent skincare products.

<Lotion>
SUQQU Moist Flow Lotion
Price | ¥8,400 Capacity | 150mL
A lotion that blends freshness with richness, easily absorbed by the skin. It fills the skin with dense moisture, leading to clear skin where moisture circulates.

<Cream>
SUQQU Bounce Barrier Cream
Price | ¥21,000 Capacity | 30g

Base Makeup That Absorbs Muscle Movement: The New SUQQU

SUQQU's new foundation, 'Frame Fix Foundation,' further refines the 'most beautiful face of its owner' awakened by skincare, creating a 'face that becomes more beautiful with movement' and imprinting it. In SUQQU's philosophy, where skincare and makeup are considered a continuous process, this is a crucial item that takes center stage in the series of steps.

A makeup film that stays put whether you smile or cry, and resists fatigue and the pull of gravity – like a corset. To achieve this, Frame Fix Foundation took inspiration from 'seismic isolation structures.' Applying the concept of architectural systems that protect buildings by absorbing movement without being shaken by strong tremors, they created the revolutionary new formula, 'Synchronizing Technology.'

First, 'Cushion Polymers,' acting as seismic isolators, absorb the free-form movements of facial muscles. While smoothing skin unevenness and preventing creasing and breakdown, 'Stretch-Up Polymers' enhance the adhesion between the skin and the base, firmly fixing the skin in a state that remembers the ideally conditioned form after massage. The effect is immediately apparent, providing a feeling of lifted, firm skin. Furthermore, the inclusion of 'Dual Reflection Powder,' which manipulates light, achieves a sophisticated finish with radiance and contour. The glow emanating from skin filled with moisture from high-quality moisturizing ingredients, rather than artificial light, accentuates the beauty of the bone structure, creating an ideal face with dimension.

The lineup includes three types: a long-lasting liquid type, a highly moisturizing cream type, and a solid emulsion type that can be easily applied with a sponge. Additionally, powders and concealers to enhance the base makeup finish are also available. Color items are also offered in a variety of shades, including 4-color eyeshadow palettes, eyebrow products, blushes, and lipsticks.

<Foundation>
SUQQU Frame Fix Liquid Foundation
Price | ¥10,500 Capacity | 25mL SPF25・PA++ 8 shades
A new liquid foundation that creates a radiant complexion by preventing shine caused by sebum. It balances the control of excess sebum with maintaining a comfortable skin condition. Keeps skin beautiful with a refined glow.

<Foundation>
SUQQU Frame Fix Cream Foundation
Price | ¥10,500 Capacity | 30g SPF25・PA++ 8 shades
A new cream foundation that creates a radiant complexion in any environment by thoroughly preventing dryness-induced breakdown. Richly formulated with moisturizing ingredients. For those with dry skin or seeking moisture in their base makeup.

<Foundation>
SUQQU Frame Fix Moist Pact Foundation
Price | ¥10,500 Capacity | 12g SPF25・PA++ 8 shades
A new emulsion foundation with moisturizing effects and functionality. It combines the benefits of a cream type that provides dense moisture to the skin with the convenience of a pact type that offers a quick finish, thanks to its Moist Pact formula. Ideal for touch-ups.

<Face Powder>
SUQQU Nuancing Loose Powder
Price | ¥6,300 (with puff) Capacity | 15g 2 types
A loose powder that allows you to freely control the finished look by applying it over foundation. Available in two types: 'Natural,' which gives a sense of luster from within the skin, and 'Glow,' which brings out the skin's natural radiance.

SUQQU
0120-988-761
www.suqqu.com