Enhanced Yuzu Power for Improved Blood Flow

Est, aiming for skin that radiates vitality from within, focuses on the importance of 'blood circulation' in skincare. Blood circulation is a vital system for maintaining life, delivering nutrients, moisture, and oxygen to every cell in the body while removing waste products. Therefore, healthy skin, like a healthy body, is fundamentally dependent on normal blood flow.

Indeed, what healthy and beautiful skin requires is 'sufficient blood flow' and 'vascular responsiveness'—the ability to enhance blood flow in specific areas when needed. To boost these two functions, Est is introducing an advanced approach to blood flow improvement in its basic care line this autumn, as it celebrates its 10th anniversary. The new 'Inner Activate' series, formulated with a high concentration of 'Yuzu Extract,' a blood circulation-boosting ingredient, is now complete.

Yuzu is a familiar ingredient to Japanese people. As exemplified by the 'yuzu bath' on the winter solstice, yuzu has long been used to promote blood circulation and enhance health during the colder months. This practice is indeed effective; Est's independent research, which screened over 30 plant extracts and ingredients known for their blood circulation-promoting properties, found Yuzu Extract to be the most potent.

The new Inner Activate series utilizes a penetration-enhancing technology to deliver the complex moisturizing ingredient 'Circulate EG,' which includes the beneficial Yuzu Extract, quickly and in large quantities deep into the skin. By creating 'pathways for moisture' throughout the stratum corneum, it ensures that active ingredients reach every corner of the skin's depths, maximizing their effects. Furthermore, as another approach to improving blood flow, Est advocates for treatments that follow the lymphatic pathways. Lightly stimulating the skin with fingertips instantly promotes blood circulation, warming the skin. This leads to visible improvements in brightness, such as enhanced complexion and a radiant glow.

The fragrance has also evolved. A blend of a rose-centered floral bouquet with fresh, aquatic notes and vibrant leafy greens creates a scent that evokes even greater vitality than before. Relaxation of mind and body also contributes to promoting blood circulation.

Lotion
est Inner Activate Conditioning Lotion
Price | ¥5,250
Volume | 120mL
4 types in total
A lotion that brings out the skin's natural beauty. Formulated with the complex moisturizing ingredient 'Circulate EG,' it deeply hydrates the skin, leaving it bright and vibrant.

Daytime Emulsion
est Inner Activate Protect Emulsion
Price | ¥5,775
Volume | 30g SPF24・PA+++
4 types in total
A daytime emulsion that brings out the skin's natural beauty. Features 'ADVAN' deep-layer UV barrier technology to protect skin from daily UV rays and dryness. Leaves skin feeling moist, smooth, and healthy.

Nighttime Emulsion
est Inner Activate Nourishing Emulsion
Price | ¥6,300
Volume | 80mL
4 types in total
A nighttime emulsion that brings out the skin's natural beauty. Formulated with Circulate EG, its moisturizing ingredients continuously penetrate deep into the skin overnight, leading to soft and vibrant skin.

est
Tel. 03-5630-5040
www.est-net.jp