GUERLAIN | New skincare encapsulating the astonishing power of bees in luminous drops.
GUERLAIN
Repairing Wrinkles and Loss of Elasticity by Targeting the Skin's Interior
New Skincare Capturing the Astonishing Power of Bees in Luminous Drops
Guerlain, a brand that has long researched aging while focusing on rare natural ingredients, turns its attention this autumn to the power of the "bee," its very symbol. A new skincare line, delivering visible results in just a few drops, will be released on Friday, August 20.
By Harumi Someya
Photo by Mizuho Takada
Skin Unable to Repair Damage Internally Accelerates Aging
Damage to skin tissues is caused by factors such as UV rays, stress, and fatigue. While the human body naturally possesses functions to repair this damage, these capabilities decline with age. When micro-injuries within the skin are not properly repaired, the damage eventually manifests on the skin's surface as wrinkles and sagging. This is, in essence, skin aging. If left untreated, the speed of this process accelerates, making it crucial to activate the skin tissue's "self-regenerative repair power" as quickly as possible.
Guerlain then embarked on research and development. They discovered that the process of repairing damage to internal skin tissues shares a common mechanism with the "natural healing power" that mends common wounds like scrapes, cuts, and burns. This insight led to immediate application. By recreating the same process as natural healing for skin experiencing wrinkles and loss of elasticity, the self-regenerative repair power can be enhanced, leading to the reconstruction of skin tissues. To achieve this, Guerlain focused on the power of the "bee." Thus, the new skincare "Abeille Royale Youth Serum" was born, formulated with beneficial bee-derived ingredients.
Selected "Black Bees" from France Among Bee-Derived Ingredients Worldwide
Bee-derived ingredients are known globally as some of the finest natural remedies. However, not all possess wound-healing properties, and their mechanisms of action differ. Therefore, for Abeille Royale Youth Serum, the first step was meticulous ingredient selection. From bee-derived ingredients sourced worldwide, they chose the "Black Bee," a species bred on the French island of Ouessant. Using its high purity as a quality standard, Guerlain created the new active ingredient "Pure Royal Concentrate" by uniquely blending French Royal Jelly, French Heather Honey, and New Zealand Clover Honey.
Pure Royal Concentrate promotes the generation of new skin-forming substances. Infused with this groundbreaking active ingredient, Abeille Royale Youth Serum is an anti-aging serum that alleviates wrinkles and loss of firmness, guiding the skin towards a youthful, vibrant, and resilient complexion.
These drops, rich with the power of bees, possess a dense texture yet blend into the skin with remarkable lightness. Upon application, they absorb instantly. The innovatively balanced oil provides nourishment and protection, while the water-based emulsion leaves the skin feeling refreshed with its moisture. The visible effects are apparent from the very first few drops. Clearly, the skin looks more beautiful after application than before.
For Guerlain, the bee is also a brand symbol passed down through generations. Abeille Royale Youth Serum is a testament to Guerlain's legacy, a serum made possible by their long-standing focus on the power of bees.


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Abeille Royale Youth Serum
Price | ¥16,800
Volume | 30mL
This serum, formulated with bee-derived ingredients that enhance the skin's internal self-regenerative repair power, instantly imparts a natural radiance and a velvety finish. With continued use, it improves wrinkles and loss of firmness, leading to a youthful, toned complexion.
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