RMK | A new dimension of brown, born with unprecedented color payoff and texture.
Beauty
January 28, 2015

RMK | A new dimension of brown, born with unprecedented color payoff and texture.


RMK
Realizing the endless joy of makeup


New color and texture: A captivating new brown is born


Create eyes brimming with transparency and luster by layering brown and pearl over a white base. This autumn, RMK presents an unprecedented, new world of brown. Featuring new shades of popular items, available from August 20 (Friday).



Text by Harumi Someya



Layer brown over a white base, then finish with pearl eyeshadow


Brown is basic yet profoundly captivating, holding infinite possibilities in makeup. That's why we wanted to create a new brown.This is the 'Autumn Brown' collection, born from the deep passion of makeup artist RUMIKO. Its main item is the three-color eyeshadow 'Brown Eyes,' which creates an unprecedented new world of brown through the layered technique of white base, brown, and pearl.

The 'white base,' made with RMK's first-ever wet creamy formula, is characterized by its smooth texture. It blends seamlessly into the skin and fits lightly. Not only does it provide a natural sheen, but it also brightens the eye area, which can tend to look dull, and enhances the beautiful color payoff of the brown layered on top.

The 'brown' to layer on top offers a color variation that makes you exclaim, 'Brown really is amazing!' From soft beige to a calculated blend of red and yellow tones, and a deep brown that can also be used as eyeliner, the lineup is rich and allows you to choose according to your desired finish. Of course, the feel is also excellent. The fine powder spreads smoothly, adding an autumnal depth to your eyes.

Another color that works as a layering shade for brown is the 'pearl eyeshadow.' Each eyeshadow, blended with fine pearls, metashine, or pure silver unique to its color, is meticulously designed to gently envelop the brown's color payoff and impart a transparent radiance. A single sweep completes a new brown makeup look.







<Eyeshadow>
RMK Brown Eyes
Price | ¥4,725
6 limited edition shades for the season
01 Deep Brown, 02 Dark Brown
03 Red Brown, 04 Yellow Brown
05 Gray Brown, 06 Beige Brown




Cheeks, lips, and nail colors that enhance brown makeup


This autumn also sees the simultaneous launch of new eyeliners, an evolved eyebrow mascara, and new shades of cheek and lip colors, as well as nail colors, that complement brown makeup.

The 'Ingenious Waterproof Pencil Eyeliner' is a waterproof pencil eyeliner that combines a smooth application with smudge-proof properties. Its well-balanced formula provides clear color payoff and fits lightly. It defines the eyes sharply, creating a deep gaze.

The 'Eyebrow Mascara N,' with its improved base and brush, is now easier to use and offers a more natural way to change your brow color. The wide range of colors, from light gold to natural brown, is also appealing. Its water-resistant formula ensures that it won't smudge with sweat, and the beautiful finish lasts for a long time.

From the 'Ingenious Powder Cheeks,' which has a silky, lightweight feel, come three limited edition seasonal shades: a cute pale white pink, a healthy pale gold beige, and an elegant rose. From the 'Irresistible Lips B,' which applies smoothly and has clear color payoff, come four new shades including an innocent pale pink and a nude pale beige. And from the popular 'Nail Color EX,' known for its beautiful color and luster, come five new shades: a milky pale pink, a vibrant cherry pink, and a sexy red. The array of carefully selected colors brings out the new charm of brown.







<Eyeliner>
RMK Ingenious Waterproof Pencil Eyeliner
Price | ¥2,625
4 shades available
01 Black
02 Deep Gray
03 Deep Brown
04 White









<Eyebrow Mascara>
RMK Eyebrow Mascara N
Price | ¥3,360
5 shades available
01 Blond
02 Gold
03 Brown Gold
04 Copper
05 Mocha Brown









<Cheeks>
RMK Ingenious Powder Cheeks
Price | ¥4,200
3 limited edition shades for the season
EX-04 Pale White Pink
EX-05 Pale Gold Beige
EX-06 Rose









<Lipstick>
RMK Irresistible Lips B
Price | ¥3,150
4 new shades
26 Pale Pink
27 Pale Beige
28 Rose
29 Red









<Nail>
RMK Nail Color EX
Price | ¥1,575
5 new shades
P-19 Pale Pink
P-20 Cherry Pink
P-21 Deep Purple Rose
P-22 Red
P-23 Dark Purple




RMK Division
RMK Division0120-988-271
www.rmkrmk.com