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Japan's Treasures Gathered! "BEAMS JAPAN" Opens Anew | BEAMS Gallery
Gallery
May 23, 2016

Japan's Treasures Gathered! "BEAMS JAPAN" Opens Anew | BEAMS Gallery

Facade adorned with 63 lanterns crafted by Akimurataiheido of Osaka. The lanterns feature logos symbolizing the 47 prefectures and the birthplace of BEAMS, Shinjuku.
Facade adorned with 63 lanterns crafted by Akimurataiheido of Osaka. The lanterns feature logos symbolizing the 47 prefectures and the birthplace of BEAMS, Shinjuku.
Deeper within the entrance floor, where traditional crafts, daily goods, and food items from across Japan are displayed alongside an event space showcasing Japanese creation, the names of "TEAM JAPAN" members are exhibited on wooden plaques.
The second floor, themed "Clothing," features a curated selection of Japanese brands by BEAMS. Brands are scheduled to rotate.
The second floor, themed "Clothing," showcases Japanese brands selected by BEAMS. "Loopwheeler" and "Tailor Toyo" each offer exclusive BEAMS collaboration items.
The third floor is themed "Collaboration." The corner in the back left is for "B JIRUSHI YOSHIDA." Be sure to check out the new line "NIPPON STANDARD," exclusive to BEAMS JAPAN.
The third floor, themed "Collaboration," features interior design that incorporates Japanese elements, such as bonsai trees and noren curtains to delineate spaces.
The fourth floor, themed "Taste," presents a collection ranging from pop culture to fine art, curated by "Tokyo Culture by BEAMS." A kei truck, a uniquely Japanese vehicle, is featured.
The fourth floor, themed "Taste," showcases pop culture to fine art selected by "Tokyo Culture by BEAMS." Vintage boomboxes from "Design Underground," led by appliance collector Junichi Matsuzaki, are on display.
The fifth floor, themed "Craftsmanship," promotes Japanese art and crafts. The collaboration between renowned textile artist Sābyo Yugi and Fenica Studio on the studio's logo mark has garnered attention.
The fifth floor, themed "Craftsmanship," promotes Japanese art and crafts. The B Gallery is currently hosting Kenichi Asai's solo exhibition, "FRED&SUSAN."
The B1 floor features the restaurant "Nikko Kanaya Hotel Craft Grill," produced by general advisor Kundō Koyama. The "Bifteki Don" (steak bowl) made with Akagi beef is topped with a fried egg.
The B1 floor features the restaurant "Nikko Kanaya Hotel Craft Grill," produced by general advisor Kundō Koyama. The "Shinjuku Hyaku-nen Rice Curry," an adaptation of Nikko Kanaya Hotel's "100-Year Rice Curry," is a signature dish.
The entrance floor, showcasing traditional crafts, daily goods, and food from across Japan, alongside an event space that introduces Japanese creation.
The entrance floor, featuring traditional crafts, daily goods, and food from across Japan, as well as an event space introducing Japanese creation, also houses a coffee stand by specialty coffee shop "Sarutahiko Coffee."
The fourth floor, themed "Taste," presents a collection ranging from pop culture to fine art, curated by "Tokyo Culture by BEAMS."
The fourth floor, themed "Taste," presents a collection ranging from pop culture to fine art, curated by "Tokyo Culture by BEAMS."
The fifth floor, themed "Craftsmanship," promotes Japanese art and crafts.
The B1 floor features the restaurant "Nikko Kanaya Hotel Craft Grill," produced by general advisor Kundō Koyama.
The B1 floor features the restaurant "Nikko Kanaya Hotel Craft Grill," produced by general advisor Kundō Koyama.
"We launched 'TEAM JAPAN' with the desire to convey Japanese sensibility and wit to the world, focusing on 'Japan' across fashion, products, culture, and dining. It's rare to find a shop that gathers such polar opposites, from precious items crafted by artisans to new otaku culture. That breadth is precisely what BEAMS is all about. While the second and third floors are themed around fashion, the fourth and fifth floors brilliantly combine culture and craftsmanship, so I hope you'll take the time to explore those areas as well," says Hiroshi Shirasaka, President of BEAMS.
Facade adorned with 63 lanterns crafted by Akimurataiheido of Osaka. The lanterns feature logos symbolizing the 47 prefectures and the birthplace of BEAMS, Shinjuku.

Japan's Treasures Gathered! "BEAMS JAPAN" Opens Anew | BEAMS Gallery

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