The teachings of Confucius are popular not only in China but also in Japan and the West. A character based on Confucius, "Kongzi Ye Ya," is making its Japanese debut at "Content Tokyo 2019" held at Tokyo Big Sight.

"Kongzi Ye Ya" is a character born in Quzhou City, Zhejiang Province, China, the birthplace of Confucian culture. It has already become a symbolic presence in the city. The character design was handled by artist Xu Ming, who is active not only in China but also internationally. With his classical scroll paintings tied into a topknot and a long beard, his appearance combines the cuteness of anime with an intellectual image, making him approachable and relatable despite being a great historical figure.

At the venue, content will be showcased, including merchandise, manga, and movies featuring the character, as well as stamps used in WeChat, a communication app with an overwhelming share in China.

This first landing in Japan aims to foster new generations' exchange and understanding through Confucian culture, which has greatly influenced Japan, and to deepen cultural exchange both domestically and internationally. It is an unprecedented character content that combines Chinese Confucian culture with contemporary design.