“Beau, Bon, et Bien” – Beautiful, Delicious, and Good

Nicolas Jambert, Fauchon's product development chef and representative for Fauchon Japan, has lived in Japan for 15 years and is deeply familiar with the country. The interview took place at the venue for the announcement of the new autumn bread collection.

— What does Fauchon hold dear?

As a prestigious French brand, Fauchon creates a variety of products, including the breads we're discussing, as well as teas, éclairs, and pastries. We always aim to be trendsetters. The Fauchon philosophy, "Beau, Bon, et Bien" – "Beautiful, Delicious, and Good" – has been passed down continuously since our founder, Auguste Fauchon. With this new collection, we wanted to remind people in Japan that Fauchon breads are made with traditional expertise.

— Are there any particular considerations for Japan?

When dining in Japan, the table often features menus from various countries, showcasing remarkable diversity. For people who enjoy such varied cuisine, we must create a diverse range of breads. Also, since Japanese families tend to be smaller, we consider smaller portion sizes. We also take into account the seasonality of ingredients.

— What's notably different from Paris?

Japanese people really enjoy bread with cheese; it's particularly popular here compared to France. Through our products, Fauchon aims to convey French identity. We want people to experience the joy of 'tasting a piece of France,' so to speak.

A Brand Respects Its Customers by Offering Excellence

— The new autumn bread collection features many natural yeast breads, doesn't it?

A focus on natural and healthy options is a current trend. At Fauchon, we want people to enjoy the slightly tangy flavor of authentic bread made using traditional methods, with careful selection of ingredients. I believe this is truly 'the bread of tomorrow.'

— What are the key aspects of Fauchon's baking methods?

It's all about the 'ingredients and handmade craftsmanship.' Unlike mass-produced items from factories, Fauchon bakes everything by hand daily and offers it fresh in stores.

— So, you bake them right there in the Fauchon store?

Yes. For example, at the Takashimaya Tokyo and Shinjuku stores, we bake behind the bread counter. At the Tamagawa store, we bake in a kitchen separate from the sales floor. As you can see when you visit our stores, Fauchon makes everything from scratch, starting with flour, butter, and eggs.

— Do you enjoy working in Japan?

Japan is very attuned to trends, which, from a chef's perspective, really stimulates my desire to take on new challenges.


Fauchon products are available at Takashimaya department stores nationwide and designated retailers.
Takashimaya Stores (Tokyo, Shinjuku, Tamagawa, Tachikawa, Konandai, Omiya, Kashiwa, Takasaki, Osaka, Sakai, Senboku, Kyoto, Rakusai, Gifu, Okayama), Takashimaya Food Maison Ootaka-no-Mori, JR Nagoya Takashimaya, Fujisaki (Sendai), Yagiashi Department Store (Kumagaya), Keio Department Store Shinjuku, Entetsu Department Store (Hamamatsu), Maruei Department Store (Nagoya)

FAUCHON
Tel. 03-3512-2372