FASHION /
WOMEN
July 31, 2017
Online Shopping with Style Director Miho Kawato on NET-A-PORTER | NET-A-PORTER
NET-A-PORTER
Online Shopping Loved by Stylish People
How Style Director Miho Kawato Uses NET-A-PORTER (Part 1)
NET-A-PORTER, the luxury online shopping site from the UK, is a pioneer in what is now the mainstream media-style online shopping. Since its launch in 2000, it has been loved by fashionistas worldwide. Style Director Miho Kawato, who is also popular on social media, is a fan. "I often browse it like a fashion magazine," she says. Let's learn her stylish and smart ways of using the site from Kawato, who uses it regularly.
Photographs by FUKUMIZU NorioHair and Make-up by Ryo (ROI)Text by YOSHIOKA Mina
Checking Products & Magazines on NET-A-PORTER
"This time, I checked out Chloe sunglasses and Gucci shoes from NET-A-PORTER. I immediately fell for the Gucci shoes because they were white, which wasn't available in Japanese stores... but unfortunately, my size was sold out. The site has so many enjoyable contents, from item searches to magazines beautifully put together with photos, that I can easily get lost in them. Sometimes, I don't even realize how much time has passed! (laughs)"
NET-A-PORTER releases new arrivals every Monday, Wednesday, and Friday. It features over 450 brands, from big Maisons like Gucci and Saint Laurent to emerging brands like VETEMENTS and sacai, as well as casual brands for daily wear. The web magazine "THE EDIT," which Kawato is also a fan of, is produced by professional fashion editors and is packed with content, including interviews with designers and models, recommendations for vacation spots and restaurants, and the latest skincare methods. The cutting-edge visuals presented there are one of NET-A-PORTER's charms.
Furthermore, "Porter Magazine," launched in February 2014, continues to delight NET-A-PORTER fans with its beautiful visuals and substantial content. As it is linked with the shopping app, it can be used like a catalog, offering a superior service that rivals, if not surpasses, conventional fashion magazines.
Customer Service Available in Japanese
"Although it's in English, I find it easier to navigate than other overseas e-commerce sites. The registration process for shopping is also simple, making it stress-free. I used the call center for the first time this time, and I was delighted by their prompt and polite responses to my item inquiries."
NET-A-PORTER is known for its excellent customer care service. The call center also offers support in Japanese.
Kawato, who has lived in the US, is comfortable with English, but having detailed conversations in Japanese is still convenient. They not only answer questions about items on the site but also offer advice on coordination and shopping.
The Items Have Arrived! The Stylish Packaging Boosts Excitement
"The luxurious packaging, with its black box and ribbon, heightens the anticipation for the items I've been waiting for. Such thoughtful touches are wonderful, aren't they? The NET-A-PORTER x Chloe sunglasses have trendy circular frames, which I love. They look like they'll be perfect for this summer ♡."
The chic black box packaging has a unisex design, making it a recommended gift for men as well.
Page02.Miho Kawato Interview
NET-A-PORTER
Online Shopping Loved by Stylish People
How Style Director Miho Kawato Uses NET-A-PORTER (Part 2)
INTERVIEW
NET-A-PORTER Feels Like Shopping at an Overseas Luxury Department Store
"NET-A-PORTER's photos are so stunning that I've been paying attention to it since it launched. I also follow them on Instagram and enjoy it not only for shopping but also as a fashion magazine. And their selection is superb!"
"I love looking at street style photos from overseas, but sometimes the brands and prices of the clothes aren't listed."
"If I want something similar but don't know where to buy it, I can always find it by searching by category on NET-A-PORTER. They also have items exclusive to NET-A-PORTER and collaborations with brands not available in Japan, which is exciting to see. It truly feels like shopping at an overseas luxury department store, giving me the same exhilaration as standing in front of the tasteful displays at Harrods in London or Bloomingdale's in New York."
"At NET-A-PORTER, I also enjoy creating my own curated world by listing my favorite designers and brands. Looking back at my list helps me complete my ideal closet, allowing me to organize and identify the items I truly need."
"Since I like to check for new arrivals frequently, I'm particularly fond of the 'WHAT’S NEW' section. In summer, themes like 'beach' or 'summer black' are featured, and I use these coordinations as inspiration. Currently, the 'SALE' section is also extensive, offering a great opportunity to shop at a discount! I often browse it, add items to my list, and dream of my ideal closet (laughs)."
Miho Kawahito
Style Director. After working in PR and as a Creative Director for apparel brands, she moved to the US upon marriage. Her fashion and lifestyle content from America, shared on social media, gained popularity, attracting a large following. After returning to Japan, she became active as a Style Director. Her glamorous fashion, which skillfully incorporates trends, and her unique hair and makeup techniques are frequently featured in magazines. Her unpretentious, friendly personality and positive mindset are also part of her charm. She is scheduled to launch her own brand, "SEVEN TEN by MIHO KAWAHITO," in Fall 2017.
Inquiries
NET-A-PORTER Official Site
00531122556 (Japanese-speaking Customer Care)