Tomoki Sukema & Editor Daimaou Talk | Vol. 39 Keisuke Baba
FASHION / NEWS
May 30, 2019

Tomoki Sukema & Editor Daimaou Talk | Vol. 39 Keisuke Baba


Page. 1


Our guest today is Keisuke Baba, who is active in a wide range of fields as a stylist for magazines, advertisements, and brand catalogs, while also demonstrating his talent as a brand director. He is also known as a true Anglophile and owns the British vintage shop "COUNCIL FLAT 1" in Sendagaya, Tokyo. We spoke with him mainly about his shop, and also reminisced about how he became a stylist.

Interview by SUKEZANE TomokiPhotographs by TANAKA ShungoText by ANDO Sara (OPENERS)




COUNCIL FLAT 1, selling vintage clothing bought in the UK


Yuma Tomoki & Editor Daimaou (hereinafter Yuma)How many years has the shop been open?

Keisuke Baba (hereinafter Baba)We finalized it in its current form last year, but it's been about five years since I started with the garage sale style of selling things I didn't need. In the beginning, our business hours were erratic, and it wasn't really a shop in the first place.

YumaSo, you were essentially having a garage sale every day.

BabaYes. We're open now from 12 PM to 7 PM, with no regular holidays for now. We also accept credit cards.



YumaWow! It's a proper shop now (laughs). What does "COUNCIL FLAT 1" mean?

BabaIt refers to public housing in the UK. "Council flat" is a term for an affordable apartment.

YumaI see. So why did you choose that name? You lived in London, did you have a particular attachment to it?

BabaNo, it was just a coincidence.The Style Council※1I was listening to The Style Council, and I liked the sound of "Council." Also, it's not a term commonly used in Japan. So, I thought of "flat" in relation to "council," and that's how I named the shop.

YumaI see. The Style Council is cool. I like them too. How did you incorporate the British feel into this shop, starting from a garage sale concept?



BabaMost of what we have now is British vintage clothing. There was a guy running a vintage shop in Totsuka, and he said it wasn't selling well due to the location, so I thought, 'Why not sell it at my place?' That's how it started.

YumaWere you old friends with him?

BabaNo, no, we met by chance. He was one year below Daisuke Matsuzaka at Yokohama High School and was a serious baseball player who even went to Koshien. He apparently had offers from universities to play baseball, but he turned them down and went to Bunka Fashion College. He must have liked clothes from the start. And now he runs a vintage shop from his home in Totsuka. But it's far from the station and inconvenient, and apparently, only people who like British things come. So, we started a consignment sales arrangement.

YumaSo it's a shop for connoisseurs.

BabaYes. But since not many people were coming, we started selling on their behalf.

Page02.Do stoic British people still yearn for alluring things, as they did in the past!?








※1 The Style Council
Formed in 1982 by Paul Weller, the leader of the immensely popular band THE JAM in the late 1970s and early 80s, along with Mick Talbot, the former organist of Dexys Midnight Runners. This British pop-rock band stylishly incorporated and refined various genres beyond pop, including jazz, soul, and funk, achieving immense popularity.



Page. 2


Do stoic British people still yearn for alluring things, as they did in the past!?


YumaDoes he handle the sourcing?

BabaYes. Prices are high in London, so he spends about a month traveling around the countryside like Manchester, Southampton, and Northampton. The prices are completely different.

YumaDo you make requests to him regarding sourcing?

BabaLike, 'If you find something like this, please source it,' or 'This might sell well.'

YumaWhat do you particularly like among the items in this shop?

BabaThese three items are the most amazing. I don't think you'll find them easily. While American military items are common in Japan, these British military pieces might be rare. And the camouflage patterns are quite interesting.





YumaYou sell British vintage clothing now, but are the items you started selling in a garage sale style still here?

BabaNo, they're gone.

Yuma(Pointing to the back of the shop) What's over there?

BabaThe "Don't Sell, Don't Give Away, Don't Throw Away" series (laughs).

YumaWhat kind of things do you not want to sell? Things that are valuable?

BabaI don't know if they're valuable, but things that are rare, or things that are impossible to find. Most of them are British.

YumaWhen did you live in London?




BabaFrom 1986 to 1988, I think.

YumaI moved to Tokyo in '86, so you went to London around that time.

BabaThat's right. I preferred UK music over American music, so I wanted to go there.

YumaLondon in the late 70s to early 80s had an image of amazing New Wave, punk, and rock scenes. What was it like around '86?

BabaIt was a transitional period then, and fashion didn't have much style. No British people were wearing NIKE. In the first place, American goods were completely unavailable.

YumaWhen you say unavailable, do you mean physically unavailable, or intentionally not bought?

BabaBoth? They probably weren't interested. British people admire Italians, both now and in the past.



YumaFood, women, clothes... what is it?

BabaBritish people are stoic, so they yearn for things that have allure.

YumaI met him in 2002.Paul Weller※2He told me, "I'm not interested in clothes," but he proudly showed me a rare limited edition of Adidas called "Italia," which he had specially ordered from Italy. The shirt he was wearing that day was by ETRO.

BabaReally! Unexpected.

YumaRight? I was expecting a mod look, but he showed up in ETRO. Tsuyoshi (Noguchi) was with me, and we were like, 'Huh? Seriously? ETRO?' (laughs). He said, 'You guys are in fashion, so I dressed up. My fourth wife picked it out for me.'

BabaThat's a typical example of a British person admiring Italy. Today's young people don't have that sense of admiration for foreign things, but we did. It's probably something that will stay with us forever.

Page03.The encounter that led him into the world of styling








※2 Paul Weller
A British singer-songwriter and musician. After his activities with the punk rock band The Jam, he became the frontman for The Style Council before going solo. He is one of the most creative singer-songwriters/frontmen in the UK over the past 40 years.



Page. 3


The encounter that led him into the world of styling


YumaI understand that feeling. Speaking of which, when we went to Milan together years ago, we did a lot of shopping at PRADA. You bought a calfskin jacket.

BabaWe did.

YumaAnd then you bought white shoes, maybe white suede... I remember when we went to Paris afterwards and wore those clothes and shoes, and it suddenly started raining around Bastille. You were like, 'Don't rain!' and started running (laughs). I was like, 'Huh? Running here?' (laughs).

BabaIt always rains when I wear new clothes... especially shoes. What is that about?



YumaI always get sauce on my white pants too.

BabaThere was a time when I spilled something on my pants, and while you were talking, I was completely absorbed in trying to remove the stain (laughs).

YumaIt was oyster sauce. I was thinking, 'This might not come out,' and couldn't focus on the conversation (laughs). Being a stylist has its challenges.

BabaIt bothers you, doesn't it? When you watch TV or movies, doesn't it bother you if a tie is crooked?

YumaExactly. You stop caring about the content. I think all stylists are like that. Anyway, how did you become a stylist?

BabaI liked clothes, but I didn't consciously decide to become a stylist. I went to London just because I wanted to live there, and I hadn't thought about what I would do after returning. The initial trigger was helping with a shoot for Okubo-san while I was in London.Okubo-san※3He introduced me to Saito-san.Saito-san※4He introduced me to Saito-san.

YumaWhat kind of shoot was Okubo-san working on?

BabaIt was for a maxell commercial.Curiosity Killed The Cat※5Styling for Curiosity Killed The Cat. I had never been a stylist before, so I just did as I was told. Okubo-san, even from a young age, was styling for magazines like "an・an" and even appeared in them."an・an"※6He was the only man who appeared as a stylist for "an・an."

YumaHe was the only man who appeared as a stylist for "an・an."

BabaSo, I was a bit nervous at first, but then I thought, 'Ah, this guy's a bit of an idiot' (laughs).

Yuma(Laughs)

BabaMeaning, 'I can get along with him easily' (laughs).

YumaAt what point did you realize that? Was he easygoing?

BabaYes. During that shoot, at lunchtime, he said, 'Let's go to the pub,' and he was drinking beer (laughs). I was like, 'Can you drink beer?' and we became closer. After the location shoot, when I took him around to various places on my day off, he asked, 'What are you going to do when you get back?' I said I hadn't decided, and he asked, 'Want to be my assistant?' I said, 'Sure,' very casually (laughs).



YumaDid you decide to return to Japan because of that offer?

BabaI didn't have a student visa or anything, so I figured the maximum I could stay in London was about two years. I was 28 at the time, approaching 30, so I thought I should start thinking about it. Besides, wouldn't it be tough to go back to Kumamoto from London (laughs)? Especially at 30 (laughs).

YumaIt might be normal now, but back then (laughs). I remember being surprised when I first met you, Baba-san.

BabaWhen was that?

YumaAt that time, I was editing"POPEYE"※7When I commissioned Okubo-san for a job, he was late for the initial meeting, and you arrived first. You don't remember, do you? We were at a coffee shop next to Magazine House, and you said you were 30 years old. I was surprised, thinking, 'Wow, this guy is an assistant at 30?'

BabaThat brings back memories.

YumaDid Okubo-san's style overlap with what you liked back then?

BabaNot really. But I thought, 'This person is okay.' Okubo-san was interesting. Back then, he was pretty much the only older stylist around.

YumaHow much older was Okubo-san than you?

BabaThree years.

YumaThat's close. So, how long after that did you return to Japan?

BabaAbout six months, I think. I came back at the end of '88.

YumaWas Tsuyoshi already working with Okubo-san around that time?

BabaTsuyoshi had joined about three days before, so we were practically together. Tsuyoshi had also been a model and helped with styling before, so he was used to it. There was Okubo-san, Tsuyoshi, and me. It was fun.

YumaIt seemed fun. Working together was fun. I thought, 'These guys are great.' And that was about 30 years ago.

BabaI went independent when I was 30, so it's exactly 30 years.

YumaWhat do you think about the changes of the times?

BabaI don't know if it's because I'm getting older, but today's young people have a unique sensibility. Their way of thinking about clothes is completely different from ours.


Page04.The sense of "getting nervous" that disappeared with the flow of time








※3 Okubo-san
One of Japan's leading stylists and the mentor of Keisuke Baba and Tsuyoshi Noguchi. After studying under Katsuhiko Kitamura, he began working as a stylist for magazines like "POPEYE" and "an・an" at Heibon Publishing (now Magazine House). From the 1980s onwards, he styled for magazines, advertisements, commercials, celebrities, and musicians, and also handled TV programs and stage costumes. In 2006, he launched his own brand, "The Stylist Japan."

※4 Saito-san
Hisao Saito, representative and chief designer of "TUBE." In addition to his work as a designer for his own brand, TUBE, launched in 1979, he has also directed for major select shops and long-established brands, making him a prominent figure in the men's fashion industry.

※5 Curiosity Killed The Cat
A British pop band active from the 1980s to the 90s. Their biggest hit, the second single "Down To Earth," reached number 3 on the UK charts. Their debut single "Misfit" was used in a Japanese maxell commercial, and despite their short career, they produced many hit songs.

※6 "an・an"
A weekly women's fashion magazine published by Magazine House (formerly Heibon Publishing) every Wednesday. First published in March 1970. The magazine's name comes from a panda kept at the Moscow Zoo at the time of its founding, and was named by Tetsuko Kuroyanagi, who is known for her love of pandas.

※7 "POPEYE"
A men's fashion and information magazine published by Magazine House (formerly Heibon Publishing) on the 10th of every month (or the 8th or 9th if the 10th falls on a Sunday or holiday). Founded in June 1976, the magazine features Popeye the Sailor Man as its character.



Page. 4


The sense of "getting nervous" that disappeared with the flow of time


YumaFor example?

BabaColor combinations. My former assistant used to pair purple with khaki pants. I was surprised if that was considered stylish.

YumaThere are people like that.

BabaAlso, things that are clearly too big. It's different from just oversized. But well, fashion is free if you say it's free.

YumaBut didn't we also make strange color combinations when we were young, which we now realize were mistakes?

BabaWe did (laughs). When I was about 18 or 19, there was a shop called Paper Moon.Paper Moon※8I was thinking of buying a blouson there, and from the options of beige, black, olive, and wisteria, I somehow ended up buying the wisteria one. I wondered why I bought that color (laughs).

YumaWasn't it because entering a shop made you nervous? That used to be the case.

BabaThat's true. I used to get nervous at places like Hollywood Ranch Market too. I'd end up buying things I didn't need.Hollywood Ranch Market※9I used to get nervous there too. I'd end up buying things I didn't need.

YumaRanch sold a lot of souvenir-like items. I even bought a yo-yo by mistake (laughs).

BabaEven though you didn't need it (laughs). Shops like that, the ones that made us feel that way, don't exist anymore, do they?



From "Mr. High Fashion" January 1992 © Bunka Publishing Bureau




YumaNo, shops that make you nervous don't exist anymore.

BabaBut don't you get nervous in high-end brand stores?

YumaI think so. COMME des GARÇONS HOMME PLUS on Kotto-dori back then, and Y's SUPER POSITION (now Yohji Yamamoto Aoyama store), those places made me incredibly nervous.

BabaYou feel tense and can't relax.

YumaSince becoming a stylist, it's become easier, of course, but I used to feel that sense of nervousness on a daily basis.

BabaMaybe there aren't any nerve-wracking shops overseas either.

YumaNo. I think they've globally abandoned that approach. Shops like colette started a friendly, welcoming style that everyone is now pursuing.colette※10They started a friendly and welcoming style that everyone is now pursuing.

BabaI know. That's not good. I want to feel nervous (laughs).



YumaI think that's what fashion needs.

BabaLately, I'm at the shop almost every day, and young people nowadays don't ask, 'Can I try this on?' They just put it on. Surprising, isn't it? I don't know about other shops.

YumaWhat do you do in those situations?

BabaI scold them. I tell them to ask first. They don't even make eye contact when I say 'Welcome,' they just put things on and take pictures. Well, I complain, but...

YumaNow, everyone takes pictures with their phones, so the situation is different from before. But talking like this just turns into an old man's grumbling.

BabaIt's not grumbling. It's proper education. In the past, if you touched something even a little, you'd often be told, 'Don't touch it without permission!' right?

YumaTrue, that's gone. It's changed, just like the friendly atmosphere of shops you mentioned.

BabaIt's become casual.

YumaAnd that makes fashion shows casual too. We used to go to see the shows, but now it's mainly people who come to be seen, saying 'Look at me.'

BabaIndeed, it's more interesting to watch the audience (laughs).

YumaThat's right. It's become that kind of event.

BabaFor today's young people, that's probably what a fashion show is. But I think shows only have value if they're avant-garde.

YumaI agree. People take photos before the show starts and that's it. That's why I was so impressed by Hedi's CELINE show the other day.Hedi※11I was so impressed by Hedi's CELINE show.

BabaIt was good, wasn't it?

YumaThe staging was elegant too.

BabaEveryone else invites celebrities and puts on flashy shows with a lot of money, but in that sense, Comme des Garçons is still cool. They do it in a small venue, compactly.

YumaThey also carefully select their guests. It feels like the right way for a fashion show to be.

BabaI think it's boring if anyone can get in. Well, it's interesting to watch Instagrammers and influencers, though.

YumaIndeed. Have you seen any interesting young people lately?

BabaNot many. I don't see many at clubs either.

YumaAre you involved in club activities?

BabaNot as much as I used to be. I just go to places where I can be a bit demanding (laughs).

YumaYou had a flashy 60th birthday party at Vision in Shibuya. It was a great party after a long time. But the people you meet at events like that are always the same faces, aren't they?

BabaYes, with a high average age. It's partly because we're getting older, but also because we don't see each other as often as we used to. When you meet so many people you haven't seen in a while, you get excited and drunk quickly (laughs).

Yuma(Laughs) But it's good that everyone is still the same.Take-sensei※12He's really young.

BabaHe's already 80.Kuriagari-san※13He's young too.

YumaHe had the WACKOMARIA catalog on Instagram. He's actually wearing the clothes.

BabaI saw it, I saw it. People from that generation are amazing. The baby boomer generation. They're energetic.

YumaThey're energetic and interested in many things. They seem to dedicate time and energy to them. I think that's important and cool.

BabaI can't compete with that youthfulness (laughs).

YumaDo you feel that kind of energy from people around 20 years old?

BabaNot really...Miyashita※14Since then, I feel like no interesting designers have emerged. Also, Jun Takahashi, who was called a young designer, is already 50.Jonio※15Jonio is already 50.

YumaThey were called young designers, but time flies.

BabaIsn't the lack of prominent young people also a problem?

YumaThere's a Chinese person near my office who shops every day. They keep buying trendy clothes and have become quite stylish over the past three years.

BabaI know, I know.

YumaTHOM BROWNE※16They wear THOM BROWNE stylishly. I think new creations will emerge from people who have gone through that experience. A generation that learns about clothes through wearing them and experiencing them. Do Chinese customers come to your shop?

BabaThey do, but they're not interested in vintage clothing.

YumaChina now feels like Japan in the mid-80s. Japan had a vintage boom in the late 70s to early 80s and then settled down. Maybe China is next.

BabaIf it happens, it might be about five years from now.

Page05.Baba's new brand "NORMAN," launched for Spring/Summer 2019








※8 Paper Moon
A vintage shop in Harajuku in the 1970s, primarily featuring deadstock from the 1950s.

※9 Hollywood Ranch Market
A pioneering shop in the American casual scene, opened in Sendagaya, Tokyo, in 1972, based on casual styles featuring used denim western shirts, chambray shirts, and flannel shirts. It relocated to Daikanyama in 1979.

※10 colette
A select shop founded in 1997 on Rue Saint-Honoré in Paris, France, by Colette Rousseaux and her daughter Sarah Andelman. The aim was to create a space that fused art, fashion, design, music, and street style. With its unique selection of emerging brands and major fashion houses, it led the fashion scene for 20 years before sadly closing in 2017.

※11 Hedi
A French fashion designer from Paris, known for his work with "DIOR HOMME" and "SAINT LAURENT," and currently the Creative Director of "CELINE." He is also known as a photographer for magazines and advertisements, Hedi Slimane.

※12 Take-sensei
A fashion designer and the founder and first designer of "TAKEO KIKUCHI," Takeo Kikuchi. Born in Tokyo in 1939. After establishing "BIGI" in 1970 and "MEN'S BIGI" in 1975, he expanded into Paris, France, and then established "TAKEO KIKUCHI" in 1984. He was a key figure in the DC brand boom of the 1980s. He currently oversees the operation of "TAKEO KIKUCHI" and also serves as a co-representative of the Ministry of the Environment's "Cool Biz Promotion Council."

※13 Kuriagari-san
A leading Japanese photographer, Kazumi Kuriagari. Born in Hokkaido in 1936. After graduating from Tokyo College of Photography in 1961, he began working as a freelance photographer in 1965 and has been active in various fields, primarily in fashion and advertising.

※14 Miyashita
A fashion designer born in Tokyo in 1973, Yuichiro Miyashita. He is a unique figure who learned fashion design on his own, gained experience as a buyer at a select shop, and then became an independent designer. In 1996, he launched his own brand, "NUMBER (N)INE." He debuted at the Paris Men's Collection in 2004-05. In 2009, he left the brand and announced its dissolution. The following year, he launched his new brand "TAKAHIROMIYASHITATheSoloist."

※15 Jonio
A fashion designer born in Gunma Prefecture in 1969, Jun Takahashi. While attending Bunka Fashion College, he started "UNDERCOVER" with Norihiko Ichinose. After graduation, in 1993, he opened the apparel shop "NOWHERE" in Harajuku with NIGO®. He currently develops UNDERCOVER's women's and men's lines, the second lines "JohnUNDERCOVER" and "SueUNDERCOVER," and the collaboration line with Nike, "GYAKUSOU." His nickname, "Jonio," comes from his resemblance to Johnny Rotten of the SEX PISTOLS.

※16 Thom Browne
A fashion brand founded in 2001 by American designer Thom Browne from Pennsylvania. It is known for its distinctive silhouette dress suits based on the American traditional style, which was popular in the late 1950s and early 1960s.



Page. 5


Baba's new brand "NORMAN," launched for Spring/Summer 2019


YumaWhat about designer vintage clothing? You liked HELMUT LANG, didn't you?HELMUT LANG※17You liked HELMUT LANG, didn't you?

BabaI sold a lot of Lang too.

YumaYoung people who didn't live through the 90s are finding it interesting now, but I actually own a lot of it.

BabaWhat do you do with it?

YumaIt's stored in a trunk room.

BabaYou remember each piece, don't you?

YumaAlmost all of them.

BabaSometimes, I wonder where I put it, and in the middle of the night, I get curious and can't help it. I get up, think it must be around here... and rummage through things until I find it, then feel relieved (laughs). Even though I don't wear it (laughs).

YumaI totally understand (laughs). What is that about? You start worrying about it, and then you get careless about what you're doing (laughs).

BabaYou probably own the most designer vintage clothing, Yuma.

YumaI had a talk with Tsuyoshi before, and we decided to show each other our collections.Tsuyoshi has key pieces and is very organized. He said he'd sold most of them, but I'm just sentimental (laughs).

BabaBut if you have that many, it's probably better not to get rid of them.

YumaI don't know what to do. Did you get rid of the Lang you had?

BabaI still have some suits, maybe. But the silhouettes are too dated to wear.

YumaWhy did you like Lang back then?

BabaThe sizing, I guess. It fit me well.

YumaThat was around '96 or '97. Lang himself was cool too.

BabaLooking back now,Maison Margiela※18I wish I had bought Margiela.

YumaWhy didn't we buy it? Maybe I was stubborn about the four stitches on the tag. It felt too much like saying, 'You should wear this.'McQueen※19I even wore McQueen.

Raf Simons: A fashion brand founded in 1995 by Belgian designer Raf Simons. It is characterized by designs that fuse traditional and classic tailored styles with rebellious youth culture.※20Raf Simons is apparently trading at high prices. I didn't buy it, though.Yuma

I had a lot of early Raf Simons clothes, but I sold them. Are you planning any events at COUNCIL FLAT 1?Baba

We had a pop-up at Hankyu Umeda Main Store recently. We featured my clothing and UK vintage items.Yuma

Ah, that's your new brand, Baba-san.Baba

Yes, NORMAN.Yuma



What's the origin of the brand name?Baba

It refers to the Normans, or the Normans from the Normandy region of France. The Normans once ruled Britain, so they have a deep connection with England. I found it interesting when I looked into it. Various ethnic groups like the Celts and Anglo-Saxons came in, so there aren't really any purely British people.Yuma

Aren't the Normans Anglo-Saxons?Baba

The Anglo-Saxons were Germanic tribes who migrated from Germany to Britain around the 5th century, so they were there before the Normans invaded. The Normans were Northern Germanic people from Scandinavia. They were people who lived in areas like Scandinavia and the Baltic coast.Yuma

Vikings.Baba

Yes, yes. I always liked Britain, but after I started dealing with vintage clothing, I found French workwear interesting. So, with NORMAN, I thought I'd try doing something with a French workwear or French casual feel, inspired by the Normandy region.Yuma

The shades of blue here also remind me of French workwear colors. Like old DANTON or ANATOMICA.BabaDANTON※21and ANATOMICA.ANATOMICA※22It evokes ANATOMICA.

BabaYes, yes, I thought something like ANATOMICA would be good too.

YumaThey have many fans. It's cute, isn't it? Is this a work jacket?



BabaThe original inspiration is old railway worker uniforms. They wore it under their jackets.

YumaThe sleeves look like a shirt. The suspender pants are cute too. With suspenders, you have to tuck in your shirt.



BabaTuck in. I can't do that.

YumaThat's about yourself, isn't it? (laughs)

BabaYes. My stomach is sticking out too (laughs). But all the young guys tuck in their shirts these days. They manage to wear it well.

YumaThe logo with the two sleeping tigers is nice too.

BabaThat's a lion. It's the coat of arms of Normandy.

YumaOh, really? It's cute. You buy clothes, wear them, work as a stylist, now you have a shop, sell vintage clothing, and even make clothes. How is it? You seem to be enjoying yourself, Baba-san.

BabaWhen I was young, everything was fun, but at this age, I only want to do things I like (laughs).

YumaBut Baba-san, you've always been like that, haven't you? (laughs)

BabaNot entirely (laughs). But you know, you don't want to do things you don't want to do, right?

YumaI understand. Maybe it's also because we instinctively know that our time is limited. We don't want to waste time on things we dislike. You're turning 61 this year, Baba-san.

BabaAt my age, I'd be considered an old man (laughs). But my seniors are still active, so I have to keep going.

YumaYou're still young. Let's keep working while we're healthy (laughs).

COUNCIL FLAT 1
Address: 2-23-1 Jingumae, Shibuya-ku, Tokyo Jingumae Kotobuki Bldg. 1F
Phone: 03-6807-0812
Hours: 12:00 - 19:00, Irregular holidays





※17 Helmut Lang
A fashion brand founded in 1976 by Austrian designer Helmut Lang.

※18 Maison Margiela
A fashion brand founded in 1988 by Belgian designer Martin Margiela, based in Paris, France.

※19 McQueen
Alexander McQueen: A British designer from London. His debut in 1992, after his Central Saint Martins graduation collection caught the eye of Vogue editor and stylist Isabella Blow, led to the establishment of his own brand, "ALEXANDER McQUEEN," which grew into a leading British fashion brand known for its unconventional designs and shocking techniques. He was found deceased in his home on February 11, 2010, at the age of 40.

※20 Raf Simons
A fashion brand founded in 1995 by Belgian designer Raf Simons. It is characterized by designs that fuse traditional and classic tailored styles with rebellious youth culture.

※21 DANTON
A long-established workwear brand founded in 1931 by Gabriel George Danton in Soulon, a suburb of France. They manufacture everything from work clothes like coverall jackets and pants to kitchen wear and uniforms for chefs and restaurant staff.

※22 ANATOMICA
A select shop opened in 1994 by Pierre Fournier in the 4th arrondissement of Paris, France. With the concept of "clothing and shoes that fit a wide variety of bodies," they offer original items based on Pierre's unique perspective.

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