Yuma Tomoki on the Appeal of Margaret Howell | MARGARET HOWELL
FASHION / MEN
October 27, 2015

Yuma Tomoki on the Appeal of Margaret Howell | MARGARET HOWELL


MARGARET HOWELL


Tomoki Sukezane on the Appeal of MARGARET HOWELL


Fashion director Tomoki Sukezane has been following Margaret Howell's clothing since the early 1980s. This time, we focus on the special order items from a long-established British factory brand, a brand that Margaret Howell is particularly committed to. What is the appeal of these modern designs, born from years of deep trust and mutual respect?

Fashion Direction & Text by SUKEZANE TomokiPhotographs by ASAKURA Keisuke (Portrait)OGAWA Hisashi (Perle management, Still Life)





Focus on Robust Collaboration Items with a Blend of Nostalgia and Novelty



I chose the profession of stylist because I'm interested in fashion, which constantly changes with the times. Tokyo is now a world-class fashion city, and I feel fortunate to be able to work here. However, I want to see fashion not just in Japan but globally, so I attend the collections in Paris, Milan, London, and New York every season. I'm not the type to just watch; I've been buying and wearing things I like without hesitation for many years. This has been my life for 25 years.




But that doesn't mean I want to wear super trendy clothes. I'm aware of trends, but I absolutely don't want to be told, "You're wearing trendy things." It's a hassle, but even though I dress stylishly, I don't want to be seen as someone who is trying too hard to be stylish. Even if I'm wearing the most cutting-edge fashion, I want it to look effortless, as if it's from an unknown brand. I know, I'm a difficult person.


SUKEZANE Tomoki talks about MARGARET HOWELL



For two years, in 1995 and 1996, I traveled to London frequently for both work and pleasure. I think I went about six times a year. My previous experiences in London were limited to a few visits in the late 1980s and early 1990s, none of which left a good impression. But London in 1995 was different. There was a value system there that was completely distinct from the fashion of Milan or Paris at the time. London's stylish men, and some women, didn't favor wearing new clothes.

It felt as though, in Milan or Paris, wearing new fashion would be met with a proud "Look at this!" attitude, but London men seemed to wear new clothes with a sense of slight embarrassment. You might think this is commonplace now, with many people around me in Tokyo adopting a similar approach, but that wasn't the case about 20 years ago. That's why London's sensibility felt so fresh to me back then.

It's a style that, while not indifferent to fashion (in fact, I'm very fashion-conscious), pretends not to be. I feel this resonates with the concept of 'iki' (chic) from Edo-period Japan, which I've read about. I've seen many cities around the world, but I believe London men are unparalleled in their sense of balance when pursuing such 'effortlessness.' In Japan, stylish individuals featured in street style photos often comment that their theme is 'not trying too hard,' which I believe is precisely the theme London men have long pursued. This deeply impressed me and made me fall in love with London.


SUKEZANE Tomoki talks about MARGARET HOWELL

JOHN SMEDLEY



SUKEZANE Tomoki talks about MARGARET HOWELL

TRICKER'S





I believe that Margaret Howell's menswear carries this spirit of British masculinity. This season, Margaret Howell has released collaboration items with traditional British brands such as Baracuta, John Smedley, and Tricker's. While they might seem unrelated to 'mode' at first glance, they exude a modern atmosphere once worn. For those aiming for effortless style, there are no better items.

First, the Baracuta G3, which has a collar similar to the G9 but no ribbed hem. Its charm lies in its lightness, like a short coat. The raglan shoulders also add a spring-like ease. Incidentally, this G3 is a rare Made in England piece these days. I'd like to wear this Baracuta with a light-colored sweater to ward off the early spring chill. The John Smedley marine knit features distinctive shoulder buttons. After a 30-year collaboration, it's a masterpiece where the tastes of both brands have combined to create a synergistic effect. I'd like to wear it casually, like a T-shirt, perhaps with the sleeves rolled up.

Speaking of long-standing collaborations, the relationship with Tricker's also spans 30 years. At first glance, the colors might seem playful, but the timeless appeal of the chukka boot remains intact. I'm captivated by the beauty of the long, slender last. Paired with short-length chino pants, with a glimpse of socks, it creates a refreshingly spring-like impression. The collection look featured a double-cuffed hem, but a single cuff is also a chic option.

The collaborations between Margaret Howell and traditional British brands may not be flashy, but the mutual respect for craftsmanship has resulted in items that are 'almost, but not quite' found elsewhere. You can sense the dedication of the creators. These are exceptional pieces born from a steadfast commitment to their own style, without being swayed by trends, nor completely ignoring them. As spring approaches, I find myself wanting to subtly incorporate the G3 and chukka boots into my wardrobe.

Margaret Howell

BARACUTA





Tomoki Sukezane
Born in Kyoto City on January 25, 1965. He began his career as an editor at Magazine House's 'POPEYE' magazine. Currently, he directs fashion pages for publications such as 'Casa BRUTUS,' 'GQ JAPAN,' 'UOMO,' 'MEN’S NON-NO,' 'ENGINE,' and 'Web Magazine OPENERS,' as well as styling advertisements and stage costumes for artists and musicians. He has been covering men's collections in Paris and Milan for about 25 years.

Anglobal
Tel. 03-5467-7874
http://www.margarethowell.jp

Related Article
Fresh Styling for Spring with Margaret Howell
Photo Gallery