Leica | The Power of Monochrome Today, According to Leica's President
DESIGN / DIGITAL
January 15, 2015

Leica | The Power of Monochrome Today, According to Leica's President


Leica


An Interview with Leica's Owner,


The Power of Monochrome Today


On May 10th, at the C/O Gallery in Berlin, the "Leica M Monochrom" was unveiled.
The following morning, May 11th, Andreas Kaufmann, owner of Leica Camera AG, spoke with journalists from around the world. We bring you the details, along with sample images captured by Magnum Photos associate photographer Jacob Aue Sobol.

Text by SHIBUYA Yasuhito




Monochrome Photography Embodies the Essence of Art


The reason we chose this time to release a dedicated M-System monochrome camera is that monochrome photography, more than color, purely embodies the "essence of photography." Historically, looking back at masterpieces shot with Leica, the iconic images of their eras are monochrome. When actually shooting, composition and balance become the sole focus of evaluation in monochrome photography.

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Leica M Monochrom




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Andreas Kaufmann, owner of Leica Camera AG





Monochrome photography distills the essence of photography as an art form. This is why, in an era dominated by digital imaging, Leica has released a dedicated monochrome camera, according to Andreas Kaufmann, who leads the company.

In Germany, a major digital camera brand held a photo contest where approximately 40% of the entries were monochrome. Globally, monochrome photography is being re-evaluated and its popularity is growing. Interest and demand for shooting monochrome images are higher than ever. Furthermore, those who are dedicated to monochrome photography are deeply committed. This model was born from the desire to meet that dedication.

But why was it announced in Berlin in May, rather than at Photokina in September?

The idea for a dedicated monochrome camera, including the concept of a monochrome-specific sensor, has been a cherished idea since we announced the first digital model, the M8, back in 2006. Since it was already nearing completion, we couldn't bear to have it get lost among other models at Photokina by waiting until September.

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©Jacob Aue Sobol/Magnum Photos




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©Jacob Aue Sobol/Magnum Photos





When asked if this was a product created with a sense of mission for Leica, Kaufmann smiled.

A Unique Camera That Embodies Leica's Philosophy


While other companies might technically be capable of producing such a camera, they likely wouldn't decide to do so due to profitability concerns. However, Leica's strength lies in its smaller scale and the direct feedback received from users. Decisions can be made top-down, allowing for the realization of models like this.

The target audience includes existing Leica M users, as well as younger individuals who shoot monochrome film photography with manual cameras. While the price is yet to be determined, it is expected to be around 900,000 yen for the body alone, making it far from accessible. However, when considered as a tool for serious engagement with the art of monochrome photography, it is not excessively expensive. The sample images to be released worldwide will undoubtedly convey its appeal, and the camera's specifications and allure are truly exceptional.

The 35mm full-frame sensor has approximately 18 million pixels.
However, by exclusively recording luminance differences, the need for color filters on the sensor is eliminated. This effectively doubles the resolution to 36 million pixels and increases ISO sensitivity by 1.5 to 2 times. Naturally, there are no issues with false colors that can occur in color photography. This camera will undoubtedly become the definitive tool for monochrome photography among professional photographers and camera enthusiasts.

It makes one reconsider the very nature of photography. This is truly a digital camera from a special brand that has been integral to the birth and evolution of modern photography: Leica.