Design
May 14, 2015
OCICA: Recovery Support Accessories Designed by NOSIGNER
OCICA|OSHIKA
A handmade brand by mothers from the coastal fishing villages of Oshika Peninsula, Miyagi Prefecture.
Reconstruction support accessories designed by NOSIGNER
The commemorative first product is the Deer Horn Dream Catcher, an accessory made from deer antlers, a material unique to the deer-rich Oshika Peninsula, and fishing nets.—NOSIGNER, a design and innovation firm, handled the logo design, product design, and web design for "OCICA," a handmade brand by mothers living in the fishing villages of Miyagi Prefecture's Oshika Peninsula.
Text by KAJII Makoto (OPENERS)
Polished deer antlers, imbued with prayers for recovery, serve as talismans to fulfill dreams.
A dream catcher talisman that brings good fortune.—The first product, which officially debuted after starting production in late September last year, undergoing several sample productions and trial sales, is the Deer Horn Dream Catcher, a dream catcher-shaped necklace made from deer antlers and fishing nets.
The "Dream Catcher," a talisman from Native American tribes to ward off nightmares, is made from deer antlers, which have been treasured since ancient times as talismans against drowning and sea accidents and are sometimes revered as symbols of life and rebirth, and from mending threads of fishing nets, which also carry the meaning of connecting and healing (repairing) the damaged disaster-stricken communities.
The mothers in the coastal fishing villages of Miyagi Prefecture's Ishinomaki City and Oshika Peninsula used to support the male fishermen before the earthquake. After the Great East Japan Earthquake on March 11th, they were left alone in temporary housing during the day with no work and no one to talk to, facing a difficult situation.
The OCICA project aims to provide even a small income for these women, create jobs for them, and foster community through opportunities for residents to interact. We want to support items made by local people using local materials.


