Ferrari Tailor Made: Crafting Your Unique Ferrari

It is a well-known anecdote that Enzo Ferrari founded the company to win races. At the same time, to fund his racing endeavors, he captivated the world's wealthy by creating unique, ultra-luxurious models based on customer orders. His client list included VIPs such as the great director Roberto Rossellini and the last Shah of Iran, Mohammad Reza Pahlavi.

The current "Ferrari Tailor Made" personalization program can be seen as a continuation of this tradition, allowing customers to create a one-of-a-kind Ferrari that matches their preferences and style, based on existing product models.

Customers can realize their own special car by selecting body colors, interior materials and colors, stitching, and more, with the support of a specialized team led by a personal designer. It is also possible to visit the Tailor Made centers at the Maranello Styling Centre and the Shanghai branch to finalize the details while touching and feeling the material samples.

Ferrari Japan recently held the special event "The Art of Ferrari Tailor Made" at the Italian Embassy, inviting 300 guests to promote the program. Ferrari also unveiled nine custom-made models based on the GTC4Lusso T, specially crafted for Japan.

OPENERS had the opportunity to speak with Enrico Galliera, Chief Marketing and Commercial Officer of Ferrari, who visited Japan from the company's headquarters in Maranello for the event.

Nine GTC4Lusso Ts, Each Unique

"We wanted Japanese customers to know more about the Tailor Made program. With that in mind, we created the 'Art of Ferrari Tailor Made' event to showcase its potential by finishing nine GTC4Lusso Ts under different themes."

Galliera explained the significance of the event. He was impeccably dressed in a well-tailored navy suit with an elegant navy tie, subtly revealing a Hublot Big Bang from his shirt cuff. He is quite the stylist.

Indeed, the nine GTC4Lusso Ts were impressively finished with unique interiors and exteriors, such as the "Yacht Concept" inspired by the world of luxury yachts, and the "Italian Style Concept II" featuring a chic interior crafted with inspiration from Poltrona Frau's "GranTorino" sofa. They serve as excellent examples to present the possibilities of Ferrari Tailor Made to Japanese customers.

Galliera visits Japan once every one to two years for business trips. How does he perceive the Japanese market?

"Japanese customers have a strong attachment to their cars and tend to seek out special or unique items. Even for minor personalization, many visit the Tailor Made center in Maranello and have clear ideas about the leather or materials they want to use."

According to Galliera, some Japanese customers have requested body colors that match their wife's hair color or their son's bag. The value of "Ferrari Tailor Made" lies in its ability to bring such playful requests to life.

The DNA of a Sports Car Will Never Change

During the press presentation for this event, Andrea Bassi, head of personalization, stated that the Ferrari Tailor Made program is designed to embody the lifestyle of Ferrari owners. Furthermore, the company seems to be strengthening its aspect as a lifestyle brand, for example, by collaborating with luxury brands like Loro Piana and Berluti for apparel and accessories for the limited edition "Monza SP1" and "Monza SP2" models unveiled in September. When asked about this, Galliera responded calmly yet firmly.


"Above all else, Ferrari is a sports car brand. Therefore, the DNA of a sports car is always the most important element. Ferrari currently has two ranges: high-performance models represented by the 812 Superfast and 488, and lifestyle-conscious models like the Portofino and GTC4Lusso. However, the DNA of a sports car is a solid foundation that absolutely never changes, and it exists in all Ferrari models."

Finally, when asked which model he personally prefers among Ferrari's increasingly diverse lineup, Galliera smiled and answered in a gentle tone.

"When Enzo was asked this question, he always replied that his favorite Ferrari was the next model to debut. We feel exactly the same way. This is because we are constantly looking ahead, never satisfied with the present. That is the Ferrari attitude."

It has been 30 years since Enzo Ferrari's passing. His spirit still lives on in Ferrari today. Listening to Mr. Galliera's words, I strongly felt this. And perhaps, it is precisely for this reason that Ferrari continues to hold a unique position in the automotive world.